New tool to help you do more of what makes you happy this year

A recent poll has unveiled the top 50 activities and experiences Brits would like to indulge in more this year

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Lauren Edwards

17:45, 31 JAN 2025

Happy young couple taking selfie while enjoying boat ride on sunny day — Brits want to do more of the simple things that make them happy (Image: Getty Images)

A new survey reveals that Brits are keen to spark joy in their lives by engaging more in activities they love rather than ticking off must-do tasks. The survey, put together by giffgaff, sheds light on the top 50 experiences and pastimes Brits hope to embrace more eagerly this year as limited time usually stops them from doing so

CEO of giffgaff Ash Schofield is promoting a less-is-more ethos, advising: "Whether it's 10 minutes a day dedicated to a hobby, or spontaneous calls with friends or family these little acts can make a big difference."

He also noted that the research shows Brits are keen on dedicating more time to themselves and their loved ones. He said: "Social lives seem to play a big part of the top 50 list, including dates with partners, friends and relatives and unexpected texts from loved ones."

For those looking to inject some fun and fulfilment into their routine, giffgaff has rolled out a 'Spin the Wheel' digital feature full of weekly prompts aimed at boosting well-being across various aspects of life, such as health, leisure, social bonds, and managing finances.

This interactive tool also offers the option to sync with users' calendars, providing gentle nudges to help them stay on track.

An overwhelming 86 per cent consider it essential to carve out time for activities that boost their wellbeing and the poll shows the top way Brits plan on doing this is by prioritising fitness and hobbies, as well as dedicating more time to creative activities.

Beyond this, Brits also yearn for more spontaneous joy-bringing moments. This could include an unexpected heartfelt text message, deeper conversations, or being made a tea without prompting.

Ash Schofield remarked: "The research suggests it's the year for 'me', with people hoping to dedicate time to themselves, whether for relaxation or ticking things off their bucket list."

"Personal finance is high on the agenda, with almost a third wishing for no surprise bills this year - this is something we hope to help people avoid, with no-mid contract price rises."

giffgaff presents its subscribers with the option to tweak their data plan costs monthly to meet their budgetary constraints.