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SPARKED at Ulta Beauty™

Ignite your curiosity

Meet the latest collection of emerging brands with products and stories that help you see possibilities in a whole new light.

Co founded by Courtney Shields

DIBS Beauty

Beauty made to cut through the clutter of your overflowing makeup bag. DIBS blends colors, formats and functions to make makeup easy and accessible. We love co-founder Courtney Shields’ low-key and welcoming vibe—there’s no masterclass needed and no shade-selection stress.

Why you’ll love it

Multipurpose picks that fit perfectly in your bag. Yes, please.

Founded by Garance Doré & Emily Yeston

Doré

Your skin barrier will thank you. French-inspired skin care for simplified routines with clean, gentle ingredients. We’re obsessed with founders Garance Doré and Emily Yeston’s shared passion for treasuring life’s simple pleasures.

Why you’ll love it

French pharmacy, reimagined. Instant staples for your lineup.

Co founded by Chelsea Kerzner

Magic Molecule

Say hello to your newest must-have. Magic Molecule is a pure hypochlorous acid spray formulated for daily use on 50+ (!!!) skin ailments. We’re obsessed with co-founder Chelsea Kerzner’s first aid kit-meets-skin care solution.

Why you’ll love it

There’s a reason it’s called magic. Use on acne-prone skin, eczema, sunburn and more!

NOYZ

Scents inspired by real stories and raw feelings. We love how the new age fragrance house is rooted in authentic storytelling in partnership with one of the best perfumers in the game, Jérôme Epinette.

Why you’ll love it

Edgy, yet playful scents to fit whatever vibe you’re feeling.

Featured Brands