Rihanna Announces Fenty Hair Beauty Products to Expand Brand
Rihanna Introducing Fenty Hair ... Straight, Curly, Frizzled ... Got You Covered!!!
Rihanna is expanding her billion-dollar Fenty Beauty empire ... with the addition of a hair care line!!!
On Tuesday, Rihanna rocked a short blonde cropped mullet while starring in a colorful and stylish ad spot to promote the new brand, Fenty Hair, which launches next week on June 13.
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The commercial shows off women and men of all races and various hair types -- straight, permed, curled, braided -- and there appear to be several products included in the collection.
Fans were raving at the announcement ... Forbes estimates Rihanna's Fenty is worth $2.8 billion and users have grown accustomed to trusting the brand.
Hair care has become a popular market for celebs ... Beyoncé, The Rock and Rita Ora have all started companies in the past few months.
