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Robert Senior

July 2008

  • Robert Senior

    84. Robert Senior

    Job: chief executive, SSF Group
    Age: 43
    Industry: advertising
    Staff: 450
    New entry

September 2007

  • Saatchi chief on branding Gordon

    Robert Senior, the chief executive of Saatchi & Saatchi, explains why Gordon Brown makes 'fantastic material' for an advertising campaign.

December 2002

  • Smoking gun should change its target

    Robert Senior

    Comment: When it comes down to persuading teenagers not to smoke, honesty could be the best policy, says top advertising executive Robert Senior.

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