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A pair of sneakers in a man's hands
Fashion & beauty
Inside the rise (and coming fall?) of marketing’s infatuation with sneakerheads
Following more collabs and award wins than we can count, as part of The Drum’s Fashion & Beauty Focus, we ask: How did marketers become so obsessed with online shoe fanatics? (And no, it’s not just because they spend loads on shoes.)
Sam Anderson
Network Editor, The Drum
Loewe logo
Fashion & beauty
How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion
Victoria's Secret exec Nicky Haddow
The Drum Live
Victoria’s Secret marketing exec on reimagining a ‘canceled’ brand in the UK market
Gary Sinese
Ads of the Week
Best Ads of the Week: Pluto TV’s couch potato party & Call of Duty’s Replacer return
Man with garden rake
Ad of the Day
Ad of the Day: M&S brings autumn looks and TikTok energy to new campaign
Intersport/EA Sports FC 25
EA sports
EA-Intersport partnership highlights growing appeal of in-game advertising
Star

Focus

Fashion & Beauty show all

From Milan to your marketing plan, fashion week has come to The Drum. Join us as we uncover what’s in vogue among the world’s hottest fashion & beauty brands and meet the tastemakers who make or break their fortunes.

A pair of sneakers in a man's hands
Fashion & beauty

Inside the rise (and coming fall?) of marketing’s infatuation with sneakerheads
A digital muse provides colorful inspiration
Opinion

Synthetic beauty. The new muse, driven by machines
Screengrab from Marc Jacobs TikTok page
Marc Jacobs

How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
luruxy handbags
Fashion & beauty

How fast fashion is shaking up the luxury industry

Most popular right now

Vinted
The Drum Network
How Vinted became pre-loved fashion’s favorite Unicorn
David Fischer
marketing
My Creative Career: David Fischer on building tastemaker brand Highsnobiety
Saint Laurent
Fashion & beauty
From blanding to granding, fashion house visual identities seek out distinction
Terry's milk chocolate ad
food
Why Terry’s chose a ‘painstaking’ clay animation process to unveil new flavor

From our columnists

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Trends are now birthed from synthetic origins, it challenges us to rethink the authenticity of what we see. Is a trend less valid because it emerged from an algorithm rather than a designer’s sketchbook?
Craig Elimeliah
The game of fashion creative director musical chairs is symptomatic of industry pressures – the drive for more excitement, more seasons, more shows, more campaigns, more socials, more models, more buzz, more virality, more success, more money.
Symonne Torpy
When I worked on the Toyota account at T&PM, I learned how much work goes into creating brand worlds, from the intricacies of typography to the specifics of shoots. It was like the most renowned fashion houses I dreamed of working in.
Yem Elizabeth Akingbade

Latest creative work

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masectomy recipients posing together
Ford ‘For Her Journey’ by VML
A bench with text
The Canadian Centre for Child Protection ‘Safe Spaces’ by No Fixed Address
sarah geller
Philosophy ‘Rated R’ by Broken Seal
kate mckinnon kissing a toothbrush
Philips ‘Sonicare Switch’ by FleishmanHillard

Subscriber-only

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Screengrab from Marc Jacobs TikTok page
Marc Jacobs
How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
luruxy handbags
Fashion & beauty
How fast fashion is shaking up the luxury industry
Loewe logo
Fashion & beauty
How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion
Mad Men
Agency Advice
Is the Don Draper look dead? How adland dresses for business success today
Making brand everyone’s job
Making brand everyone’s job
The Drum sits down with AJ Coyne to look at how Monzo have embedded the brand as a strategic business driver across the company. As it continues to scale up, what’s on the horizon and why is marketing such an important part of the journey?
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Direct Line Group’s Sam Taylor on what is ‘probably the biggest change in marketing’ since the launch of the internet
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Why is contextual advertising in vogue for fashion and beauty brands?
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Here’s why Sephora, Adidas and Maybelline are top beauty & fashion advertisers

Marketing

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A pair of sneakers in a man's hands
Fashion & beauty
Inside the rise (and coming fall?) of marketing’s infatuation with sneakerheads
Following more collabs and award wins than we can count, as part of The Drum’s Fashion & Beauty Focus, we ask: How did marketers become so obsessed with online shoe fanatics? (And no, it’s not just because they spend loads on shoes.)
Sam Anderson
Network Editor, The Drum
A digital muse provides colorful inspiration
Opinion
Synthetic beauty. The new muse, driven by machines
Screengrab from Marc Jacobs TikTok page
Marc Jacobs
How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
Domino's, Beavertown and Kantar
The Drum Live
Domino’s, Beavertown & Kantar share secrets of compelling food & drink marketing
Loewe logo
Fashion & beauty
How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion
luruxy handbags
Fashion & beauty
How fast fashion is shaking up the luxury industry

Agencies

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Spilled tub of paint
Opinion
The ad business is a mess – here’s how to clean it up
Longstanding industry execs Brian Jacobs and Nick Manning have started a movement called Advertising: Who Cares? Here, Jacobs explains not only why the industry needs to change, but what they intend to do about it.
Brian Jacobs
Founder, Advertising: who cares?
Mad Men
Agency Advice
Is the Don Draper look dead? How adland dresses for business success today
Gains
Opinion
With capital gains tax changes looming, what could the future hold for agency M&A?
Jo Bacon
How I run my agency
Speed and agility the name of the game, says M&C Saatchi UK group CEO Jo Bacon
A question-mark fridge magnet against a pink background
Agency leadership
‘What drives you insane at work?’: A crowd-sourced marketing interview
The Drum Live 2024: Debate
The Drum Live
The Drum Debate: is the advertising agency model dead?

Creativity

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Loewe logo
Fashion & beauty
How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion
With a creative director unafraid to provoke, a commitment to craftsmanship and a skillful balance of cultural relevance and premium pricing, we explore all the factors that make Loewe a marketer’s dream.
Amy Houston
Senior Reporter, The Drum
Man with garden rake
Ad of the Day
Ad of the Day: M&S brings autumn looks and TikTok energy to new campaign
Gary Sinese
Ads of the Week
Best Ads of the Week: Pluto TV’s couch potato party & Call of Duty’s Replacer return
A creepy clown
halloween
Ad of the Day: Creepy clown terrorizes housemates in terrifying Six Flags short
NotMilk ads
McCann
The inside story of how NotCo turned its legal battles with Big Dairy into a creative coup
masectomy recipients posing together
ford
Ford and VML introduce game-changing seatbelt solution for mastectomy patients

Media

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"arts in motion"
BBC
BBC Studios & Rolex launch masterclass series starring Brian Cox, Yuja Wang & more
Fake news concept
Youtube
Experts decry adtech failures as brands’ ads appear alongside Haitian immigrant misinfo
X app open on mobile phone
Social Media
X transparency report looks like ‘last-ditch effort to win back advertisers’
TikTok logo on mobile phone screen
Social Media
TikTok enters search advertising fray as users turn to the platform for product research
Google building facade
Google
DOJ case looks strong as Google’s adtech antitrust trial enters next stage
Teen girl with cell phone
Data & Privacy
Instagram’s new privacy protections for minors could hamper app’s ads biz
Illustration of woman looking at cell phone with anxiety about social media
Social Media
Social media warning labels could help protect adolescents, but potentially deter ad spend
Rhiannon Ruff
Politics for Drummies
Follow Taylor Swift to combat misinformation with truth, says Lumino’s Rhiannon Ruff

The Drum TV

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The Drum Live

Breathing new life into a global brand

The Drum Live

Advertising: Who Cares?

The Drum Live

Opening Debate: The advertising agency model is dead

INSIDE OUTSIDE

Have we forgotten to be consumers?

25 mins
Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Example of the award-winning work
The Drum Awards for Marketing EMEA

How a rebrand from Edinburgh’s ‘other’ university got students saying ‘Must Be Nap...
Example of winning work
The Drum Awards for Marketing EMEA

How Vanish represented autistic experiences with heart-warming, stain-removing spot
Example of the award-winning work
The Drum Awards for Marketing EMEA

Norwich City x World Mental Health Day. Inside a campaign proving sport can do more
Example of the award-winning work
The Drum Awards for Marketing EMEA

Why chicken shops were vital to Oreo’s UK cultural strategy

Tech

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California State Capitol
Artificial Intelligence
Weekly AI Recap: California AI safety bill dies & Google AI Overviews get ads
Google
Google
Google launches ads in AI Overviews as it pushes onward in the generative AI race
Person looking at a screen
Promoted
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Small wooden umbrella covering 20p's
Promoted
Direct Line Group’s Sam Taylor on what is ‘probably the biggest change in marketing’ since the launch of the internet
Seedtag_fashion focus week
Promoted
Why is contextual advertising in vogue for fashion and beauty brands?
Andrea Gagliano
getty images
Tech Trailblazers: Getty Images’ AI lead Andrea Gagliano on storytelling and transparency
OpenAI
Apple
Weekly AI Recap: OpenAI loses CTO & heads of research, Meta unveils Llama 3.2
Intersport/EA Sports FC 25
EA sports
EA-Intersport partnership highlights growing appeal of in-game advertising

Open Mic

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This promoted content is produced by a publishing partner of Open Mic.
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Awin
Retail peak 2024: how to successfully navigate the challenges and opportunities ahead
IPG Mediabrands
Sports rights are more fragmented than ever – who are the winners and losers?
Marigold
Brand loyalty is lagging. Here’s how to catch up
Vistar Media
Is your ad campaign garbage? Read this
AppsFlyer
Unlocking the potential of non-endemic advertising in commerce media
Mediaocean
The top 5 consumer and technology trends capturing marketers’ attention
Depositphotos
Fall color trends 2024 for attention-grabbing seasonal designs
AdsWizz
Podcast advertising strategies for the modern marketer

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A pair of red Adidas trainers hang from a rail
The Drum Network
Resale sites can be an antidote to fast fashion – but positioning is key
Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3. Brands must be careful to avoid charges of greenwashing.
Charity Swales
Digital PR strategist, Connective3
Actors play Italian grandmothers at a pop-up in Brooklyn for beauty brand Elf
The Drum Network
How beauty brands are taking pop-ups to new heights with young consumers
A model wears a black dress by designer Nadine Merabi
The Drum Network
Direct-to-consumer challengers are still outplaying fashion’s stalwarts – here’s how
A still from the Bazuka advert that shows the bottom of a bigfoot's feet
The Drum Network
The secret ingredient when turning complex comms into compelling stories
A selection of beauty products by the company e.l.f.
The Drum Network
Brand building in beauty is all about digital fandom – just ask Elf
Vinted
The Drum Network
How Vinted became pre-loved fashion’s favorite Unicorn
A series of different lipsticks bearing Beauty Pie branding in different shades of red and pink
The Drum Network
Creating trend reports can help present your brand as a market leader
A brown Jacquemus handbag travels through the streets of Paris in a still from an augmented advert
The Drum Network
AI in ads? Fake it ’til you make it, I say
A child wearing a VR headset
The Drum Network
How green is your web presence? It’s time to talk about digital sustainability

The Responsible Marketing Hub

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Content created in partnership with Google

AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.
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Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
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How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment
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