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The Latest

A hand reaches for a bluetooth earbud from a case shaped like the US capitol.

Streaming|October 2

Unpacking the potential for political advertising in audio

Audio is still a nascent channel for political advertisers, but it’s starting to show signs of its possibilities.

A gavel casts blue, green, red, and yellow shadows.

Data Privacy|September 23

‘They were holding us hostage’: Inside the groundbreaking Google ad tech trial

A line of wallets standing like dominos beginning to fall with a megaphone at the end of the line.

Marketing Strategy|September 26

How marketers can make the most of the long-awaited Fed cut

marble statue of a male figure holding a phone, pieces of it are made of blue wireframe.

Marketing Strategy|September 24

When legacy isn’t enough: Heritage brands must embrace both nostalgia and innovation

Ilyse Liffreing

Across the internet

Ads in AI Overview

Google began rolling out ads in AI-generated search results, but a spokesperson says they'll only show up if a query has a "commercial angle."

QVC nabs pickleball

The home shopping operator has secured live sports rights to pickleball to boost what they call "curated shoppable entertainment" on its streaming channels.

Prime overload

Amazon is aiming to increase the number of ads it shows on Prime Video, according to Financial Times.

Measurement Lyft

Lyft is adding more measurement partnerships for its media network to help with attribution, purchase behavior and audience segments.

Roughed up Diamond

The biggest regional sports operator, Diamond Sports Group, says next year it will stop carrying all but one of the 12 MLB teams it broadcasts.

X out

Fidelity estimates that X has dropped 80% in value since Elon Musk bought it.

Last day for Oracle Advertising

Oracle Advertising is officially closed for business. Digiday reflects on its rise and fall.

Dishing out

DirecTV and Dish have agreed to merge, which would create the largest pay TV provider in the U.S.

Max intelligence

Warner Bros. Discovery partnered with Google to create AI-generated captions on the Max streaming service.

What’s news

The New York Times reports how some major news publishers are turning to WhatsApp Channels to reach readers as Google and Facebook de-prioritize news.

Opinion

Opinion|October 2
Google never cared about privacy
Adam Heimlich
Opinion|October 1
5 minutes with Kroger’s Cara Pratt
Opinion|September 30
Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding
Justin Wohl
Opinion|September 19
Cookies are still here: Keep calm and carry on with these 3 strategies
Blake Williams

Graph showing U.S. sports streaming viewership rising steadily from 2018 to 2017..

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

Research reveals encouraging indicators for marketers who consider live sports a primary lever for reaching today’s consumers.

Video

For Context: From Cable to connected TV: Live sports on screen.

For Context: From cable to connected TV: Live sports on screen

In this episode of For Context, we look back on the history of sports broadcasting and its ongoing evolution on streaming TV.

How CBS Sports is bridging the transition between traditional TV and streaming

The Current Report: Special Edition with Jeffrey Gerttula, EVP of digital at CBS Sports.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

The Current Hot Seat with Janet Lee

Writers

Ilyse Liffreing

When legacy isn’t enough: Heritage brands must embrace both nostalgia and innovation

Beyond the buzz at Cannes Lions, AI becomes the new norm

Chris Brooklier

5 Minutes with Digital Content Next’s Jason Kint

Why retail media’s growth could change retail as you know it

Unpacking the potential for political advertising in audio

Podcast

Trending

Marketing Strategy|September 26
How marketers can make the most of the long-awaited Fed cut
Lisa Lacy
Marketing Strategy|September 17
The growing appeal of China's Gen Z for marketers
Zac Wang
Political|August 22
Inside political marketers’ strategies to get Democrats elected
Chris Brooklier
Streaming|September 10
Why some U.S. sports teams are launching their own streaming platforms
Travis Clark
Office Hours|August 14
What the Tech are SSOs?
John McDermott
Streaming|September 19
‘The next great user experience’: How streaming is bringing sports leagues closer to fans
Travis Clark