Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Severance season 2: release date, trailer, confirmed cast, plot synopsis, and more news on the hit Apple TV Plus show's return
Updated Here's everything we know about Severance season 2 ahead of its Apple TV Plus debut.
Apple users facing new security risks after critical USB component hacked
Apple hinted the exploit is too complex to be viable.
Severance creator Dan Erickson reveals the funniest fan theory he's heard about the popular Apple TV Plus show: 'I think that's ridiculous'
Exclusive Dan Erickson has seen plenty of wild Severance fan theories, but there's only one that he considers to be "ridiculous".
Apple fans, get ready for another MacBook refresh - M4 MacBook Air reportedly set to launch this year, amid M5 chip rumors
All may be focused on Apple's expected M5 reveal later this year, but we could be seeing the M4 MacBook Air soon.
Scammers have a new phishing trick for iPhone users – here’s how to avoid falling victim
Phishers are getting creative with a new way to target scam victims on their iPhones.
The Apple Watch Ultra 3 isn't expected to offer a major redesign.
They're expected to land in the usual window later this year
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
