Meet

Mark Penn

Chairman & CEO, Stagwell

 – Digital Marketing Expert

 – Former Microsoft Chief Strategist

 – Presidential Pollster & Strategist 

 – NYTimes Best-Selling Author

 – Columnist & TV/Digital Pundit

Leadership

Highlights

  • FROM $0 to $2.7B Launched Stagwell in 2015 and grew it to $2.7B in seven years; took Stagwell public in 2021, achieving faster growth than legacy holdcos
  • LEADING TECH EXEC Rose to Microsoft’s EVP & chief strategy officer running $2b advertising budget, 2012-15
  • C-SUITE INNOVATOR advising key corporate clients including AT&T, Microsoft, Ford, Merck, etc.
  • GLOBAL PR STRATEGIST Tripled profits as CEO of Burson Marsteller, a global PR and public affairs firm, 2006-12
  • FATHER OF MODERN POLLING Founded Penn and Schoen in 1975 and devised key overnight polling methods
  • AUTHOR & TREND SPOTTER Wrote NYT Bestselling “Microtrends” and “Microtrends Squared” identifying trends shaping business, politics and culture

Mark's
Point of View

Mark Penn has extensive experience in a range of industries, ranging from market research and political polling to big tech and corporate leadership. He continues to be active in conversations around cutting edge issues related to marketing, consumers, technology and politics, and is available for conversation on the following:

  • Digital Marketing
  • Brands & Politics
  • AI, AR & Tech Innovation
  • Consumer Data Privacy
  • Political Economy
01 01
01
The Future of Marketing
Every Company Is a Digital Marketing Company
Slide image
01
AI for B2B
AI Is the Next Quantum Leap for Marketing, But Only If Humans Steer It
Person in space
01
BRAND REPUTATION
Corporate Crises — and Reputational Recovery — Have Changed
Slide image
01
BRANDS & POLITICS
How Brands Should Navigate Politically Divisive Issues
Slide image
01
Microtrends
The Hidden Forces Shaping the Consumer of Tomorrow
Slide image
01
Consumer Data Privacy
The Bargain of Digital Data for Consumers
Slide image
01
Political Economy
Marketing Lessons from the Recession that Never Came
Slide image
01
Big Business Trends
How Big Business Has Shifted Politically
Slide image
01
The Promise of Augmented Reality
How to Create Compelling AR Experiences for Consumers
Slide image

The OutsiderBrands

Mark Penn on building Stagwell, his political and polling background and doing what it takes to make his gamble a success

By Brian Bonilla, originally published in AdAge

Brian Bonilla takes an extensive look at how the outsider status Mark Penn, Chair and CEO of Stagwell, is bringing a new, fresh and distruptive perspective to a stagnant industry with a combination of polling prowess and a respect for the power of creativity.

The Latest from Mark:

 In the news, on stage, and in print

Contact Us

Want to connect with Mark?
Send us a message and we’ll get right back to you.

PHONE

+1 646 429 1800

ADDRESS

One World Trade Center,
65th Floor
New York, NY 10007

Newsletter

Sign Up