Tour de France attracts 41.5 million viewers on FTV

This year’s edition of cycling’s Tour de France pulled in 41.5 million viewers on French public service broadcaster France Télévisions (FTV). The figure is the biggest Tour de France audience for the network’s main channel since 2011. Four race stages on FTV exceeded five million viewers, compared to two in 2021. Of that, 6.4 million watched the Briançon-Alpe d’Huez stage, marking the biggest audience for the stage since 2003. The broadcaster also drew an average of four million viewers for coverage on its FTV2 channel and 2.5 million on FTV3, representing an audience share of 41.3 per cent and 24.3 per cent respectively. As the Tour de France wrapped up, the start of the returning women’s Tour de France Femmes saw three million viewers watch on FTV2, securing the channel a 27.8 per cent audience share on the afternoon of July 24th (CYCLING WEEKLY, 7/27).