THE SPORTS
TECHNOLOGY COMPANY

As we gear up for the 2024/25 NBA season, it’s clear that fan engagement in sports is evolving rapidly. Today’s fans crave more than just passive viewing experiences – they want interactivity, personalization, and the ability to engage with the game on multiple levels.

NEW YORK & ST. GALLEN, Switzerland – Sportradar (NASDAQ: SRAD) is enhancing its partnership with the NBA this season through the introduction of a suite of innovative fan engagement solutions fuelling the passion of the league’s two billion global fans. These products represent the next phase in the evolution of basketball consumption benefitting not only

I have been a sports fanatic for as long as I can remember. Playing football and watching Bayern Munich was not just a pastime, but a passion. But only the most notable matches were televised. There was no way to get real-time updates, unless you were at the game. Results were only published in the

Personalization Pioneers: How VAIX Elevated Bilyoner’s User Interaction Bilyoner, a leading betting platform in Turkey, is using Sportradar’s VAIX technology to:

As a highly competitive and rapidly growing field, online bookmakers must stay moving or get left behind. That means continuously improving their sportsbook offering with new markets, features and capabilities that keep punters on the edge of their seats.

In the highly competitive world of betting and gaming marketing, getting customers to the bottom of the funnel is tough, and getting them over the line is even harder. But what if you could reach them right when they’re ready to play?

Over the past days, I’ve found myself reflecting on my recent time in Lisbon, once home of the great Cristiano Ronaldo, but this last week, home to one of the greatest shows in gaming, the SBC Summit ’24. And the MEO Arena would no doubt have met with the approval of Cristiano, an enormous spaceship-shaped

Blaz Zitnik, SVP, Betting Entertainment at Sportradar, has seen firsthand how the sports betting landscape has evolved. Today, operators aren’t just competing with each other; they’re up against a whole world of entertainment services and content providers fighting for people’s attention.

Ad:s paid search increases operators’ registrations by more than 30% and first-time-deposits by more than 40%