Embodying Austin, we deliver in‑depth news coverage through a local lens. We are devoted to diverse, intelligent explorations in local music, lifestyle and culture.
Our large, passionate audience shows appreciation of sponsors by choosing and recommending them.
MODERN AUDIO WITH TIMELESS APPEAL
Sponsorship of nonprofit NPR® Member stations KUT and KUTX adds credibility and cause‑related dimensions to brand building. Your organization stands for fact‑based journalism and music discovery — for all.
KUT, Austin’s most listened‑to radio station, engages news seekers with award‑winning local and regional reporting, along with national and international news.
KUTX captivates music fans who value diverse playlists curated by local talent.
Source: Nielsen Audio PPM, Austin Metro, Jun 2019-May 2020, M-Su 6a-12m, A18+, AQH Persons
OUR FANS MAKE THINGS HAPPEN FOR SPONSORS
A highly engaged audience connects with content to inform decisions and inspiration to fuel creativity.
HOW SPONSORSHIP WORKS
We work with you to craft a targeted, multiplatform campaign that cultivates awareness, creates affinity for your brand and generates results.
- We create clear and direct messages based on your goals
- Your message resonates with our audience in a clutter‑free environment
- Our audience takes action to support your brand
SCALE YOUR CAMPAIGN TO MULTIPLE TEXAS MARKETS OR STATEWIDE REACH
Opportunities include Texas-centric shows like Texas Standard, Think and Texas Newscasts with broad reach via NPR members stations covering 95% of the state’s population.
