How Aussie influencers are turning the consumer packaged goods market on its head
Social media has given rise to the influencer – a powerful, relatively new type of celebrity that commands a loyal legion of supporters independent of mainstream media channels.
Bake it ’til you make it: Crumbl accelerates official Australian launch after pop-up frenzy
American bakery franchise Crumbl is expediting plans for its Australian launch, after an unsanctioned Sydney pop-up selling imported Crumbl cookies sparked a social media frenzy.
TaxTok: Australian accountant says viral videos are drawing real-world leads
Australian tax professionals have much to gain by posting on TikTok, accountant Natalie Lennon says, claiming a steady stream of videos and a handful of viral hits are driving real-world leads to her practice.
How promoting your ‘traditional’ process can win customers and boost sales
New research suggests consumers perceive traditionally made products as having better quality and being better for society. Behavioural science expert Bri Williams explains how you can use it to your advantage.
Tough bikkies: Business lessons from Sydney’s bootleg Crumbl cookie stall
Here's what you need to know about the Crumbl ordeal dominating your social media feeds, and what enterprises can learn from the situation.
Burger King’s new ‘Bundles of Joy’ campaign: A missed opportunity or a genius marketing move?
Burger King’s latest campaign ‘Bundles of Joy’ depicting women post-birth, holding their newborn in one arm, and hoeing down a BK Burger in the other, has divided the internet. But is there more to it than meets the eye?
Why Instagram’s new Teen Accounts is a good thing for your business
If you’re running a business on Instagram, here’s the million-dollar question: is Teen Accounts going to put a dent in your ad revenue? The short answer is no.
From Meta to meat raffles: Tracksuit CEO says to go where your customers are
Despite being the co-founder and co-CEO of a brand tracking business, Tracksuit's Matt Herbert is an advocate for 'old school' marketing tactics.
Move over UGC: Why employee-generated content is key for authentic marketing campaigns
While not entirely new, employee-generated content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.
Meet the ‘green horses’: The unexpected winners of today’s cost of living crisis
We’ve all heard of the dark horse, right? But how about the green horse? Natalie Dean-Weymark says the green horse is the unexpected leader in brand land during this cost of living crisis.
What LSKD’s first television ad can teach brands about marketing around the Olympics
Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever -- without shelling out massive sponsorship fees.
Five smart advertising tactics to consider for your business during the Olympics
The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters. Here are some smart advertising tactics to consider during the Olympics.