What Analytics Won't Tell You: Get Essential Insights for Content and Design
- 1. #high5conf@melissa_eggPresentation by What Analytics Won’t Tell You: to Inform Content and Design melissa eggleston #high5conf@melissa_egg Get Essential Insights
- 2. #high5conf@melissa_egg You sell snow cone machines
- 4. #high5conf@melissa_egg Exit rate high Time on page low
- 6. #high5conf@melissa_egg To get the insights, get to the people behind the numbers!
- 7. #high5conf@melissa_egg Our Goals 1. Agree that using analytics alone leaves you with questions 2. Learn three methods beyond analytics for gathering useful data 3. Walk out with practical tips on how to get started with these methods
- 8. #high5conf@melissa_egg About me Meteorologist Content strategist UX researcher Author
- 9. #high5conf@melissa_egg Ingredients for success • Pen • Paper • Time • Knowledge (some) • Open-mindedness
- 12. #high5conf@melissa_egg “Learn everything that might influence how the users might use what you’re creating.” - Erika Hall, author, Just Enough Research
- 13. #high5conf@melissa_egg Interviews vs. Focus Groups
- 17. #high5conf@melissa_egg Resource for Better Interviews Interviewing Users by Steve Portigal
- 20. #high5conf@melissa_egg People lie — to your face and to themselves.
- 21. #high5conf@melissa_egg People are terrible at remembering and predicting behavior.
- 25. #high5conf@melissa_egg Usability Testing vs. Expert Review
- 26. #high5conf@melissa_egg Resource for Usability Testing Rocket Surgery Made Easy by Steve Krug
- 28. #high5conf@melissa_egg Defining field research Jane Goodall observes the an0cs of two chimpanzees in Gombe Stream Na0onal Park, Tanzania. (Photograph by Michael Nichols, Na0onal Geographic Blog)
- 32. #high5conf@melissa_egg Resource for Field Research Just Enough Research by Erika Hall
- 33. #high5conf@melissa_egg To get the insights, get to the people behind the numbers!• c
- 35. #high5conf@melissa_egg What small step can you take toward getting the insights you need?
- 36. #high5conf@melissa_egg Ask Me Questions! Email: [email protected] Twitter: @melissa_egg Slides: melissaegg.com/blog