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Evidence-driven design




                           Evidence-driven design




Mobile Information Architecture
& Interaction Design
Nick Finck
September 23rd, 2010

                                                    Design For Mobile 2010 - Chicago
Nick Finck
                         Blink Interactive

                         ‣ User Experience Director

                         ‣ Over 15 years of experience working in the web field
                         ‣ Launched one of the very first web applications for the
                           iPhone in 2007

                         ‣ Has worked with Adobe, Boeing, CBS, Comcast, Google,
                           HP, IBM, Microsoft, Oprah.com, PBS, and more

                         ‣ Co-organized and curated more than 10 national and
                           international web conferences & events
‣ BlinkInteractive.com
                         ‣ Judged the Webby’s and several other web awards
‣ NickFinck.com
                         ‣ Founder of Digital Web Magazine and Blue Flavor
‣ Google “Nick”
                         ‣ Expertise in information architecture, interaction design,
                           and user research
Outline

‣ Discover
‣ Plan
‣ Design*
‣ Build
‣ Evaluate




* - Yes, animals will be involved in these parts of the presentation
User Experience
Peter Morville’s Honeycomb


                        Useful

              Usable               Desirable

                        Valuable

             Findable              Accessible

                        Credible
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
It’s not about us,
it’s about the users!
Demographics & Abilities




                           Photo by Dirk Borchers
Challenges & Needs




                     Photo by Jenny Morros
Cultural & Social




                    Photo by Rion Nakaya
Environmental & Contextual




Photo by Gaurav P
Stakeholder Interviews




                         Photo by Keith Morris - Keith Morris
Kickoff Meeting




                  Photo by Kristin Farwell
Content Audit / Inventory
Focus Groups




               Photo by Matt Ruecker
Card Sorting




               Photo by Leandro Agrò
Contextual Inquiries




                       Photo by Benjamin Voss
Personas
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Basic Principals of Mobile
Readability




  Unreadable                                  Readable
                                              without
                                              zooming


  Must zoom




               Fits perfectly within screen
Navigation
                     Content is somewhere
                     way the heck up here




  Hotspots visible                          Navigation
  & clickable only                          along side
after zoomed 10x                            the content
Fitts’s Law



 “ In ergonomics, Fitts's law is a model of
   human movement which predicts the time
   required to rapidly move to a target area,
   as a function of the distance to the target
   and the size of the target.”

  Description of Fitts’s Law
  Wikipedia
Hotspots


                   Super size
                   hotspots
Barely navigable
with microscopic   Visually
hotspots           called out
                   navigation

                   Use larger
                   headings &
                   visual hints
Pagination




  The world’s
  smallest
  pagination    Excellent
                pagination
                solution
Search


  A typical     A perfect
  search        case for
  interaction   search ahead
Buttons




 A very typical
 web button
                  I like big
                  buttons!
A Note About Links



          Designed
          with the
          specific     555-5555
          context in
          mind
Calls to Action




                  Make calls
                  to action
                  very obvious




  Calls to
  action are
  lost in page
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Sketching The Mobile
     Experience
Nick Finck sketching tools      Michael Angeles sketching tools




Garrett Dimon sketching tools   Geoff Barnes sketching tools
Design Commission iPhone Stencil      Design Commission Android Stencil




Design Commission iPad Stencil        Design Commission Website Stencil




Design Commission iPhone Sketch Pad   Design Commission iPad Sketch Pad
Brandon Ewoldt sketches    KC Oh sketches




Michael Angeles sketches   Anthony Armendariz sketches
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Wireframing The Mobile
      Experience
OmniGroup OmniGraffle   Microsoft Visio




Axure RP                ProtoShare
Konigi Wireframe Stencil                MarlinMobile Android Wireframe Stencil




Theresa Neil iPhone Wireframe Stencil   Cvilly Touch Gesture Reference
Paul Trow wireframes    Arquinauta wireframes




James Yoon wireframes   Annie Fang wireframes
An Example Project
Photo by Edwin de Jongh
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
Photo by Suzanne
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Creating The Mobile
    Experience
Design Iteration
Build Review




    Photo by Dmitriy Kopylenko
QA Testing




    Photo by Tristan Nitot
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Qualifying The Mobile
     Experience
Paper Prototype
Usability Testing
User Interviews
Historical Traffic Analysis
Real-Time Traffic Analysis
Evidence-Driven Iteration
And one more thing...
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Discover               Plan             Design              Build             Evaluate




Understand and      Identify possible   Create designs     Develop functional   Review, test, and
identify the core   solutions and       that resolve the   code based on the    analyze effectiveness
problems first       plan execution      core problems      designs              of the design
Photo by Yokviv
Thank You!

Nick Finck
@nickf
nick@blinkinteractive.com
blinkinteractive.com
nickfinck.com
Photo by Bo Bariel




Questions?

More Related Content

Mobile Information Architecture and Interaction Design

  • 1. Evidence-driven design Evidence-driven design Mobile Information Architecture & Interaction Design Nick Finck September 23rd, 2010 Design For Mobile 2010 - Chicago
  • 2. Nick Finck Blink Interactive ‣ User Experience Director ‣ Over 15 years of experience working in the web field ‣ Launched one of the very first web applications for the iPhone in 2007 ‣ Has worked with Adobe, Boeing, CBS, Comcast, Google, HP, IBM, Microsoft, Oprah.com, PBS, and more ‣ Co-organized and curated more than 10 national and international web conferences & events ‣ BlinkInteractive.com ‣ Judged the Webby’s and several other web awards ‣ NickFinck.com ‣ Founder of Digital Web Magazine and Blue Flavor ‣ Google “Nick” ‣ Expertise in information architecture, interaction design, and user research
  • 3. Outline ‣ Discover ‣ Plan ‣ Design* ‣ Build ‣ Evaluate * - Yes, animals will be involved in these parts of the presentation
  • 5. Peter Morville’s Honeycomb Useful Usable Desirable Valuable Findable Accessible Credible
  • 6. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 7. It’s not about us, it’s about the users!
  • 8. Demographics & Abilities Photo by Dirk Borchers
  • 9. Challenges & Needs Photo by Jenny Morros
  • 10. Cultural & Social Photo by Rion Nakaya
  • 12. Stakeholder Interviews Photo by Keith Morris - Keith Morris
  • 13. Kickoff Meeting Photo by Kristin Farwell
  • 14. Content Audit / Inventory
  • 15. Focus Groups Photo by Matt Ruecker
  • 16. Card Sorting Photo by Leandro Agrò
  • 17. Contextual Inquiries Photo by Benjamin Voss
  • 19. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 21. Readability Unreadable Readable without zooming Must zoom Fits perfectly within screen
  • 22. Navigation Content is somewhere way the heck up here Hotspots visible Navigation & clickable only along side after zoomed 10x the content
  • 23. Fitts’s Law “ In ergonomics, Fitts's law is a model of human movement which predicts the time required to rapidly move to a target area, as a function of the distance to the target and the size of the target.” Description of Fitts’s Law Wikipedia
  • 24. Hotspots Super size hotspots Barely navigable with microscopic Visually hotspots called out navigation Use larger headings & visual hints
  • 25. Pagination The world’s smallest pagination Excellent pagination solution
  • 26. Search A typical A perfect search case for interaction search ahead
  • 27. Buttons A very typical web button I like big buttons!
  • 28. A Note About Links Designed with the specific 555-5555 context in mind
  • 29. Calls to Action Make calls to action very obvious Calls to action are lost in page
  • 30. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 31. Sketching The Mobile Experience
  • 32. Nick Finck sketching tools Michael Angeles sketching tools Garrett Dimon sketching tools Geoff Barnes sketching tools
  • 33. Design Commission iPhone Stencil Design Commission Android Stencil Design Commission iPad Stencil Design Commission Website Stencil Design Commission iPhone Sketch Pad Design Commission iPad Sketch Pad
  • 34. Brandon Ewoldt sketches KC Oh sketches Michael Angeles sketches Anthony Armendariz sketches
  • 35. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 37. OmniGroup OmniGraffle Microsoft Visio Axure RP ProtoShare
  • 38. Konigi Wireframe Stencil MarlinMobile Android Wireframe Stencil Theresa Neil iPhone Wireframe Stencil Cvilly Touch Gesture Reference
  • 39. Paul Trow wireframes Arquinauta wireframes James Yoon wireframes Annie Fang wireframes
  • 41. Photo by Edwin de Jongh
  • 52. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 53. Creating The Mobile Experience
  • 55. Build Review Photo by Dmitriy Kopylenko
  • 56. QA Testing Photo by Tristan Nitot
  • 57. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 58. Qualifying The Mobile Experience
  • 65. And one more thing...
  • 66. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 67. Discover Plan Design Build Evaluate Understand and Identify possible Create designs Develop functional Review, test, and identify the core solutions and that resolve the code based on the analyze effectiveness problems first plan execution core problems designs of the design
  • 70. Photo by Bo Bariel Questions?