Nick Finck presented on evidence-driven design for mobile experiences. He discussed discovering user needs through research methods like interviews and usability testing. Next, plans are made to identify solutions to core problems. Designs are then created to resolve these problems. The designs are built into functional code. Finally, the mobile experience is evaluated through testing and analysis to review effectiveness. The goal is to understand users, design based on evidence from research, and iteratively improve through evaluation.
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Mobile Information Architecture and Interaction Design
1. Evidence-driven design
Evidence-driven design
Mobile Information Architecture
& Interaction Design
Nick Finck
September 23rd, 2010
Design For Mobile 2010 - Chicago
2. Nick Finck
Blink Interactive
‣ User Experience Director
‣ Over 15 years of experience working in the web field
‣ Launched one of the very first web applications for the
iPhone in 2007
‣ Has worked with Adobe, Boeing, CBS, Comcast, Google,
HP, IBM, Microsoft, Oprah.com, PBS, and more
‣ Co-organized and curated more than 10 national and
international web conferences & events
‣ BlinkInteractive.com
‣ Judged the Webby’s and several other web awards
‣ NickFinck.com
‣ Founder of Digital Web Magazine and Blue Flavor
‣ Google “Nick”
‣ Expertise in information architecture, interaction design,
and user research
3. Outline
‣ Discover
‣ Plan
‣ Design*
‣ Build
‣ Evaluate
* - Yes, animals will be involved in these parts of the presentation
6. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
19. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
22. Navigation
Content is somewhere
way the heck up here
Hotspots visible Navigation
& clickable only along side
after zoomed 10x the content
23. Fitts’s Law
“ In ergonomics, Fitts's law is a model of
human movement which predicts the time
required to rapidly move to a target area,
as a function of the distance to the target
and the size of the target.”
Description of Fitts’s Law
Wikipedia
24. Hotspots
Super size
hotspots
Barely navigable
with microscopic Visually
hotspots called out
navigation
Use larger
headings &
visual hints
25. Pagination
The world’s
smallest
pagination Excellent
pagination
solution
26. Search
A typical A perfect
search case for
interaction search ahead
28. A Note About Links
Designed
with the
specific 555-5555
context in
mind
29. Calls to Action
Make calls
to action
very obvious
Calls to
action are
lost in page
30. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
35. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
52. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
57. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
66. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design
67. Discover Plan Design Build Evaluate
Understand and Identify possible Create designs Develop functional Review, test, and
identify the core solutions and that resolve the code based on the analyze effectiveness
problems first plan execution core problems designs of the design