The document discusses how consumers are losing confidence in the digital economy due to issues with big data practices. It notes that consumers experience frequent data breaches, credit card and password theft. Identity theft has become the top consumer concern in the US and predictive policing raises new issues. The problems will worsen as more personal data is collected but security and business practices remain weak. Solutions proposed include improving payment security, updating privacy laws, and developing metrics to monitor privacy, security and consumer protection issues related to big data.
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Rotenberg gfke 2014
1. The “Big Data” Crisis:
Consumers Are Losing
Confidence in the E-Economy
Marc Rotenberg, EPIC President
CSISAC Representative
OECD Global Forum
Tokyo, Japan
3 October 2014
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2. COMPUTER CHESS
• Pieces: 32
“Big Data” is Fascinating
• Possible chess games: 1043
• Observable atoms in universe:
1081
• Possible Go games: 10170
• Strategies: “Brute force,”
heuristics, evaluation algorithms,
and exhaustive search
• Outcomes: (1) computer beats
world champion (Kasparov - Deep
Blue 1996); (2) Outcomes with 7
pieces or less on board are now
“solved”; (3) computers annotate
chess games
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10. Problems for Consumers
• Payment schemes are vulnerable
• Laws are out of date
• Too much personal data is collected
• Security is weak
• Business practices are opaque
• Big data will make these problems worse
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11. Big Data Solutions
• Improve payment systems
• Update privacy laws
• Implement and enforce OECD Privacy Guidelines
• Develop “Privacy Enhancing Techniques”
• Minimize collection of Personally Identifiable
Information
• Make decision making more transparent
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12. Role for OECD
• Help member countries and consumer understand
scope of problem
• Look at problem from consumer perspective: identity
theft, financial fraud, security breach
• “New statistical tools are needed to measure the
digital economy . . . While existing statistics
measure the diffusion of ICTs, they are less able to
keep up with new and rapidly evolving technologies
and usage by individuals and firms. . .
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13. CSISAC Endorses Action #3
#3: Develop metrics to monitor issues of
security, privacy and consumer protection
Source: OECD, Measuring the Digital Economy: A
New Perspective (2014)
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14. Closing Points
• Big data analytics provide powerful tools - gathering,
learning, analyzing, evaluating, acting
• As applied to games, there are no social concerns
• As applied to people, the problems are without end
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