Chiara Aliotta

design web design storytelling branding typography marketing joomla web design and development emotional design identity emotion uxdesign community future brand design process typeface history graphic design personality website brand development design thinking uxstorytelling debate development style guide fun code and design graphic design foundamentals involve illustration print piet zwart karl gerstneir jan tschichold gerd arntz web images penguin books coca-cola everyday experience cognitive character emotion on web legibility draw attention readibility type on screen journey developer vs designer relationship agile workflow imaginary island web projects strategy logo clarity care coherence customer joomla brand cms traveling story memory memorable robert cialdini influence on the web misdirection illusion mental forcing perceptual problem solving linguistic fluency confirmation bias cognitive illusions psychology psychology on the web creativity creativity workflow creativity process smashing book book design app design game design metaphors greek allegory simplicity less is more minimalism functionality mobile apps art direction design strategy design decisions visual storytelling visual narrative web ux narrative principles don norman good design ux perception font open source leadership organization open source community ancient romans learning from the past tell stories storyteller alice in wonderland web tools best practices inspiration brands communication influence creative differentiation company company branding compelling brands unforgettable brands customer experience customer relationship management art of persuasion magician principles of influence