Mobile revolution presentation
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This document discusses the pros and cons of mobile apps, responsive websites, and mobile websites. It also covers topics like app marketing, return on investment for apps, and whether to build a native or hybrid app. The key takeaways are that apps can do powerful things but are costly to develop, responsive websites are widely accessible but content must be optimized for mobile, and if pursuing an app, define the audience and business model first.
Mobile revolution presentation
- 1. Toby Pestridge Creative Director @Createful @TobyPestridge
- 7. Photo: Flickr user @dotca
- 8. “a dramatic and wide-reaching change in conditions, attitudes, or operation”
- 9. Photo: Flickr user @danielygo
- 13. PROS and cons
- 14. MOBILE APPS - PROS • Speed • Push notifications • Data manipulation • Location-aware • Environment-aware • Can work on & offline
- 15. MOBILE APPS - CONS • Initial development costs • Marketing
- 16. RESPONSIVE WEBSITES - PROS • Contemporary • Accessibility • Flexibility
- 17. RESPONSIVE WEBSITES - CONS • Page load times • Browser compatibility • Development time
- 18. MOBILE WEBSITES - PROS • Speed • Focus
- 19. MOBILE WEBSITES - CONS • Separate build process • Device fragmentation
- 21. case studies
- 27. THE FUTURE
- 32. Source: Google
- 34. WHO WANTS AN APP?
- 35. BING!
- 36. HELLO?
- 42. APP MARKETING BUDGET • Website • Social media accounts • Advertising campaign • Monitoring
- 44. WHAT’S THE ROI OF YOUR APP? • Direct sale of app
- 46. WHAT’S THE ROI OF YOUR APP? • Direct sale of app • Social presence, brand awareness • Value-add • Other sales
- 48. HYBRID vs NATIVE
- 49. NATIVE HYBRID WEB COST CODE REUSABILITY DEVICE ACCESS LOOK & FEEL DISTRIBUTION PERFORMANCE MONETISATION
- 50. NATIVE HYBRID WEB COST ✖ ✓ ✓ CODE REUSABILITY ✖ ✓ ✓ DEVICE ACCESS ✓ - ✖ LOOK & FEEL ✓ - - DISTRIBUTION - - - PERFORMANCE ✓ ✖ ✖ MONETISATION ✓ ✓ ✖
- 51. MAKING WAVES
- 58. IN SUMMARY • Apps are fast and can do amazing things, but they’re not cheap! • Responsive and mobile websites are widely accessible, but make sure your content is optimised
- 59. NEXT STEPS • If you want an app - secure your idea, know your audience & arrange a meeting with a good agency
- 60. AND IF YOU DO NOTHING ELSE… • Make sure your website is easily accessible to mobile devices, and has a clear call to action