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Hailey Bieber has teased promises of gloriously dewy skin for all with the launch of her skin-care brand, Rhode. Another celebrity to dive into the beauty industry, news of a Hailey Bieber skin-care line might have slipped under the radar for some, or perhaps you’re among those who just couldn’t get themselves to care for yet another celebrity beauty brand. With the first curated drop of Rhode released today, you’ll be able to put the skin-care products to the test yourself, but rest assured Bieber has done her research, made her list, and checked it twice.
What is Hailey Bieber’s Rhode brand?
With Rhode, glazed doughnut-like skin is on your skin-care menu. Enviable, dare we say, delicious skin has long been Bieber’s signature, and the first three skin-care essentials she’s thoughtfully released—Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—make her look surprisingly attainable and affordable.
Described as a gentle, effective skin-care line, Bieber’s mission is to have products that will “give you an immediate nourishment and glow, but will also repair, protect, and nurture the skin you have now for lasting results that reveal themselves over time,” reads an emailed statement from Rhode. Less is more when it comes to Bieber’s philosophy on skin care, with carefully chosen essentials rooted in minimalism.
“I live by a collection of edited essentials,” Bieber says in an emailed statement, “one really good coat, or one really good moisturizer that works perfectly for me and that I’ll always come back to.” Now that’s a mantra we can live by.
Without further ado, let’s get into the first three products that will have you looking like a snack in no time. Didn’t you know? We’re in our glazed doughnut era.
This lightweight and quick-absorbing serum gel will be your go-to for a dewy glow—and it’s the key to Bieber’s glazed look. Niacinamide is found in the ingredient list to address texture and tone while marula oil is concerned with barrier repair. It’s recommended to use after cleansing and before you apply your moisturizer—morning and night.
It starts at the skin barrier. The Rhode Barrier Restore cream is an intensive hydrating super-product made with all the best ingredients. This cream moisturizer will comfort, soothe, and restore your skin barrier with its antioxidant and peptide formula. The inclusion of peptides is the secret to keeping your skin plump and firm by boosting collagen production, a fact, it seems, that Bieber is well aware of as all three of these products don the string of amino acids. It also has shea butter,—which softens and moisturizes—squalene, and acai—used for antioxidant protection. With every use, you should notice a more hydrated, smoother, and softer skin.
Chapped lips are perhaps among the biggest skin-care dilemmas. They’re not only aesthetically bothersome but can also be very painful. This lip treatment provides the protection you need for a plump pout. With summer around the corner, you might be reaching for your lipsticks, be it matte or gloss, and this lip treatment should ensure soft lips. It’s available in a variety of options such as Unscented, Salted Caramel, and Watermelon Slice. Although the lip treatment is a great addition to your nighttime routine, it also doubles as a shiny gloss you can use at any time throughout the day and on your way out.
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