Interview Preparation Series - Session 5

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Session 5: M&A / Pricing

Strategies
5/9/19

Paul (some slides courtesy of previous ADC interview prep years)

Please enjoy some snacks!


Topics today
1. Recap: Why Consulting? Mind mapping and firm fit (5-10 min)
2. Mergers & Acquisitions (10-15 min)
3. Pricing Strategies (10-15 min)
4. Cases (60-90 min)
What is consulting?
A great opportunity to...

1. Leverage analytical skills / problem solving


2. Have a positive impact on consumers (indirectly)
3. Develop business and interpersonal skills that last a lifetime (Real life MBA)
4. Work with complicated problems and create innovative solutions
13 firms that recruit at Stanford (this represents most, but not all)
Mind Mapping and “Genuine-ness”
Famous example of M&A failure:
Daimler-Chrysler culture clash - auto manufact.
Daimler - German Chrysler - American

❏ Precision ❏ Efficiency
❏ Reliability ❏ Process innovation
❏ Quality performance ❏ Affordability
❏ Formal & structured mgmt. ❏ Relaxed & flexible atmosphere
❏ Strong hierarchy ❏ Teamwork & cross-functionality
❏ Extensive decision process encouraged

Result: Different mgmt ideals → Daimler imposed values onto


Chrysler → Daimler failed to share process & parts w/Chrysler as
originally planned → brain drain, failure to compete in US market
How to determine profitability of an M&A:
Pre- vs post-merger
❏ Pre-merger ❏ Post-merger
❏ Calculate expected revenue ❏ Factor in expected synergies
❏ Company A (client) ❏ Company A + B
❏ Company B (target)* ❏ Subtract costs of cannibalization
❏ Subtract costs ❏ Company A + B
❏ Company A
❏ Company B

* Target companies (B) are generally valued based on annual revenue


initially, which may be extended over many years depending on scope of
projections. Revenue growth rate may also be a critical factor to evaluate.
Then, Company A may offer to buy B for some value < B’s valuation
M&A case today

“Great Burger”

❏ McKinsey style (interviewer-led)


Pricing
Basics of Pricing

❏ Demand & Supply


❏ Note: this is pricing for a product
→ separate from evaluating the
price of a company for an M&A
❏ Competition
❏ Costs
High Price Elasticity

Low Price Elasticity

Courtesy of Robert Schenk


These two are also
referred to as
price-based costing,
but avoid this term -
too jargony for an Should not focus
interview on this strategy
alone, since it
ignores customer
and competition
Pricing case today

“HitNot Tires”

❏ Interviewee-led
Giving a Case
To train well you need partners who know the case well and can give quality feedback.

The following are points to keep in mind before giving a case:

○ Read through all figures and calculations


■ Make sure you know what information can be given/how
○ Know the trigger for each step, including when to go into the math
○ Math is usually simple, but make sure you understand it so you can help troubleshoot if
something goes wrong
○ Feedback is Key, don’t be afraid of brainstorming if the main points are not discussed
■ Ask “What else” to keep the discussion going, or
■ “What about Area X”
Giving a Case

○ For interviewee led (BCG style case) let the interviewee drive case/decide where to
go next instead of immediately correcting mistakes
○ Cases are conversations, but if interviewee spends too long on the wrong track,
interviewer should cut case short or nudge them in right direction, remember the
case should be less than 30 min
○ Feedback at end of case should be specific (i.e. do X, Y, and Z to improve)
How to get more “business-savvy” for cases
As much as cases are about logic, they are easier to navigate if you understand business jargon

○ Read the News


■ FierceBiotech
■ Endpoints
■ The Economist
■ The Wall Street Journal …
○ Listen to Podcasts
■ Motley Fool
■ Freakonomics
■ Planet Money
■ Numbers Geek
■ McKinsey podcasts
■ Market Place ...
Checklist
Keep this main points in mind to have great case results

❏ Have clear, organized notes


❏ Focus on the main question
❏ Always have a hypothesis in mind, and communicate it / update it
throughout the case
❏ Talk, clarify, question -> The interview is a conversation
Other events/resources
ADC Resources -> Through our website you can access Case/Math/Framework books

Case partner matching spreadsheet goo.gl/KoMLiQ


UPDATED*** Syllabus for Case Interview Prep
Date Room

■ Intro 04/04 Alway M112

■ Profitability 04/11 Alway M106

- Nothing Scheduled 04/18 Alway M112

■ Market entry/growth strategies 04/25 Alway M112

■ Breaking the Fourth Wall: Interactive Case Practice 05/02 Alway M112

■ M&A / Pricing Strategies 05/09 Alway M112

■ New Product Launch / Competitive Response 05/16 Alway M112

■ Q&A panel with future and past consultants 05/23 Alway M112

■ Firm visit: Charles River Associates (CRA) 05/30 Alway M112

■ Breaking the Fourth Wall: Interactive Case Practice 06/06 Alway M112

■ Personal Experience Interview (PEI) 06/13 Alway M112

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