About the Region

Understanding our economy begins with strong data. EDC provides research and data to help local companies and civic leaders make well-informed decisions about operating within the San Diego region.

San Diego’s Economy

From life sciences to military and defense, explore the interactive dashboard below and learn more about the makeup of San Diego’s economy. For additional information regarding the dashboard, please see the Traded Clusters Technical Note. Interested in more industry-specific info? Visit our Industry Profiles.

1.6M

REGIONAL JOBS (2023)

$282.2B

GROSS REGIONAL PRODUCT (2023)

$99K

MEDIAN HOUSEHOLD INCOME (2022)

3.2M +

POPULATION

Quarterly Snapshot

Every quarter, San Diego Regional EDC analyzes key economic indicators that are important to understanding the economy and the region’s standing relative to the 25 most populous metropolitan areas in the U.S.

In this issue covering Q2 2024, EDC reports on continued slowdown in demand for commercial real estate, a decline in employment levels for key sectors, and a resurgence in venture capital (VC) funding.

Thank you to our sponsor California State University San Marcos.

EDC explains the data:

scroll over the interactive graphics below to learn more.

Key Industries

With breakthrough technology companies and research organizations, the largest military concentration in the world and a strong tourism industry, the San Diego region has one of the most dynamic economies in the country. The below profiles take a deep dive into the industries that make San Diego the innovation hub that it is, with data on employment, businesses, wages, and more.

  • Aerospace

  • Cleantech

  • Cybersecurity

  • Defense

  • Life Sciences

  • Manufacturing

  • Software

  • Tech

  • Tourism

Aerospace

Aerospace has a long history in San Diego, dating back to the early 1900s when Ryan Airlines built the Spirit of St. Louis and Reuben Fleet brought Consolidated Aircraft Corporation to Lindbergh Field. Since then, San Diego’s aerospace industry has been an integral part of the region’s—and the world’s—economy. See the Industry Profile.

Cleantech

The San Diego cleantechnology industry is a collaboration between public, private, and academic organizations working together to deploy IoT technologies and advance urban connectivity to reduce greenhouse gas emissions, increase water and energy efficiency, and drive economic growth in the San Diego region. See the Industry Profile.

Cybersecurity

San Diego has emerged as a leader for the development of cybersecurity technology and the delivery of cyber-related services. The region’s innovation ecosystem, including its strong military presence, world-class academic institutions, incubators, and strong partnerships between industry associations and governments, has positioned San Diego as a hub for cyber operations. Today, there are nearly 1,000 firms in the San Diego region focused exclusively on cyber, with nearly 26,000 total impacted jobs. See the Industry Profile.

Defense

San Diego’s defense cluster is critical for the region’s innovation and military economies, and ultimately, to the United States’ national security priorities. San Diego is home to the largest concentration of military assets in the world and the largest federal military workforce in the country. When considering the overall ripple effects of the defense cluster in San Diego, about 20 percent of San Diego’s gross regional product (GRP) is the result of defense-related spending. Jobs supported as a result of defense spending include uniformed military, federal government employees, and defense contractors, as well as employees in healthcare, engineering, construction, hospitality, and tourism. See the Industry Profile.

Life Sciences

The Life Sciences cluster has a deep history in San Diego’s innovation economy, contributing for nearly half a century to global advances in pharmacology, genomics, and medical device manufacturing. Seeded by globally-renowned research institutions, and fueled by private and public investment, San Diego has grown into one of the top three Life Sciences markets in the world. See the Industry Profile.

Manufacturing

The San Diego region is home to a vibrant manufacturing cluster that spans many industries, including defense, aerospace, shipbuilding and repair, medical devices, craft brewing, and sports and active lifestyle industries. With a highly-skilled workforce, robust training programs, and close proximity to Mexico, San Diego is a hub for advanced manufacturing companies, with more than 3,679 manufacturing establishments currently supporting more than 116,397 jobs. See the Industry Profile.

Software

With more than 3,100 software establishments and 80 research institutions in the region, the technology industry is a major driver of the innovation economy in San Diego. The research institutes—along with UC San Diego, San Diego State University, and other major universities—provide the sector with breakthrough technologies that fuel company growth and product development. These unique assets, combined with one of the most talented labor forces in the world, make San Diego one of America’s most innovative markets. See the Industry Profile.

Tech

A world leader in wireless technologies, San Diego companies are driving local and global innovation that keep us all connected. Founded in San Diego in 1985, Qualcomm invented technologies at the heart of 3G and 4G wireless and the first smartphone, and continues to pioneer new technologies that range from 5G to artificial intelligence, and more. See the Industry Profile.

Tourism

With more than 70 miles of coastline, state of the art hotel and convention spaces, and an array of entertainment options throughout the region, San Diego is positioned as one of the top visitor and convention destinations in the world. Dubbed by Fodor’s as a “vacationer’s paradise” and by the U.S. Weather Bureau as “the closest thing to perfect weather in America,” San Diego’s world-class waterfront and award-winning international airport make it accessible from destinations across the globe. See the Industry Profile.

Why San Diego?

Situated next to the busiest land port of entry in the Western hemisphere, San Diego is home to more than 3.3 million people and offers incomparable opportunities for business of all sizes to thrive.

From sequencing the human genome to inventing the next wave of 5G technology, San Diego has the talent and expertise to change the world—and the numbers to back it up.

Rankings & Accolades

Inc. called San Diego the #2 most inventive city in the world. U.S. News thinks San Diego is the #1 most fun city in the country. Check out some of the lifestyle and innovation rankings our region, cities, universities, and other establishments have received.
Learn more

EDC Research

EDC provides research and data to local companies, site selectors, and civic leaders to help them make well-informed decisions about our economy. For those companies outside of the region considering San Diego for expansion or relocation, EDC provides a variety of assistance including responding with formal proposals (RFPs) to professional site selectors.

Maps & dashboards

EDC provides data-driven, Geographic Information System (GIS) mapping tools like the San Diego Investment Map, District Insights dashboard, and Community Explorer to support strategic decision-making for local officials, businesses, and constituents. These maps offer insights on income distribution, worker concentrations, housing, childcare, and site selection, helping drive inclusive economic development aligned with EDC’s 2030 goals.
Explore the tools below:

  • San Diego Investment Map

  • District Insights

  • Community Explorer

San Diego Investment Map

The San Diego Investment Map is a tool designed to support the Thriving Households goal in EDC’s 2030 Inclusive Growth framework, informing strategic decision-making related to childcare, housing, and site-selection. Explore brief reports, maps, and a dashboard to see how data-driven decisions can boost San Diego’s inclusive economic development. See the San Diego Investment Map.

District Insights

The District Insights dashboard generates district-specific insights for the nine City Council districts in the City of San Diego. The tool is embedded with data related to income distribution, worker concentrations, housing permit activity and development, and more. This dashboard allows users to select and export data, as well as compare data between districts. Explore the District Insights Map.

Community Explorer

Contact EDC to access the Community Explorer, a tool designed to generate data insights on specific geographies, especially related to corporate site selection. This EDC service can help you leverage a range of aggregated data surrounding communities of interest, pin-point addresses, selected regions, or specified drive-times or walk-times from a desired location. Demo below:

A note about our research

EDC currently does not endorse specific ballot measures or candidates. From time to time, we provide objective research on the economic impact of specific measures or proposals to better inform the public and policymakers on a project’s potential economic impact. If you are interested in working with EDC on customizable research, contact us.

Questions? Contact:

Eduardo Velasquez
Eduardo Velasquez

Sr. Director, Research & Economic Development