Why target ads based on incomplete or unreliable user data, when you could instead target based on the content those ads are running against? Samba TV must have found this pitch pretty convincing, because on Thursday the TV measurement company announced its acquisition of audience data and contextual targeting solution Semasio.
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When it comes to the top Halloween movies of 2024, you can’t beat the classics. Four of the most-watched streaming films of this spooky season are movies that have been available for at least a year.
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Kargo and Samba TV are teaming up to help advertisers “target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision”.
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Streaming audiences clearly adore the bad guys, especially this time of year. Last week’s Samba TV Weekly Wrap Report was topped by supervillains, convicted murderers, and heroes who called themselves “Bad Boys.” Those titles return to the chart this week, with the addition of new serial killer content to help satisfy streaming viewers’ bloodlust.
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Samba TV CEO Ashwin Navin told C&E campaigns’ media spending on TV looks like a tennis match with the ball bouncing between homes who’ve seen an opposing side’s attack ads and then having the counter argument pop up – a so-call conquesting strategy. But on digital, the focus is on hitting voters in younger demographics.
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"I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." - Samba TV CEO and Co-founder Ashwin Navin
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