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We like to move it move it!: motivation and parasocial interaction

Published: 05 May 2012 Publication History

Abstract

Researchers studying virtual coaching have identified a variety of characteristics associated with heightened motivation, but have not, to date, identified a mechanism underlying the success of particular coaches. This project tests two possible explanations for how coaches heighten motivation: the first is the straightforward explanation that coaching heightens self-efficacy, which in turn raises motivation; the second is the more novel idea that the quality of the pseudo-relationship between the virtual coach and the trainee is key to motivation. In an experiment comparing three systematically differing coaches, virtual coaches heightened both self-efficacy and parasocial interaction in some coaching conditions, but only parasocial interaction explained the patterns of results for intrinsic motivation. The findings have important theoretical implications for understanding the effects of parasocial interaction on health behaviors, with practical applications for the design of virtual coaches to improve health.

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Cited By

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  • (2023)Would You Go to a Virtual Doctor? A Systematic Literature Review on User Preferences for Embodied Virtual Agents in Healthcare2023 IEEE International Symposium on Mixed and Augmented Reality (ISMAR)10.1109/ISMAR59233.2023.00082(672-682)Online publication date: 16-Oct-2023
  • (2022)Exploring the Effect of Study with Me on Parasocial Interaction and Learning Productivity: Lessons Learned in a Field StudyHCI International 2022 Posters10.1007/978-3-031-06391-6_6(43-49)Online publication date: 16-Jun-2022
  • (2014)Increasing Physical and Social Activity through Virtual Coaching in an Ambient EnvironmentActive Media Technology10.1007/978-3-319-09912-5_41(487-500)Online publication date: 2014

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      cover image ACM Conferences
      CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing Systems
      May 2012
      2864 pages
      ISBN:9781450310161
      DOI:10.1145/2212776

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      New York, NY, United States

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      Published: 05 May 2012

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      Author Tags

      1. health communication
      2. motivation
      3. parasocial interaction
      4. virtual coaches

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      • (2023)Would You Go to a Virtual Doctor? A Systematic Literature Review on User Preferences for Embodied Virtual Agents in Healthcare2023 IEEE International Symposium on Mixed and Augmented Reality (ISMAR)10.1109/ISMAR59233.2023.00082(672-682)Online publication date: 16-Oct-2023
      • (2022)Exploring the Effect of Study with Me on Parasocial Interaction and Learning Productivity: Lessons Learned in a Field StudyHCI International 2022 Posters10.1007/978-3-031-06391-6_6(43-49)Online publication date: 16-Jun-2022
      • (2014)Increasing Physical and Social Activity through Virtual Coaching in an Ambient EnvironmentActive Media Technology10.1007/978-3-319-09912-5_41(487-500)Online publication date: 2014

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