research-article

Taming the Amazon: the domestication of online shopping in Bangalore, India

Authors:

Priyank Chandra,

Jay ChenAuthors Info & Claims

ICTD '19: Proceedings of the Tenth International Conference on Information and Communication Technologies and Development

Article No.: 9, Pages 1 - 11

https://doi.org/10.1145/3287098.3287105

Published: 04 January 2019 Publication History

Abstract

Marketplaces are rich sites for studying existing practices surrounding technology adoption, as well as for understanding how the entry of new technologies impact a diversity of social-economic groups. With the high-profile entry of e-commerce companies into the Indian retail scene, this paper seeks to understand the ways in which online shopping integrates into the everyday practices of shoppers. Using semi-structured qualitative interviews with shoppers in marketplaces at Bangalore, India and through the lens of domestication theory, we examine how the relationship between online shopping and shoppers is constructed. Beyond individual agency, this paper describes how institutional, infrastructural, and cultural forces shape the use and non-use of online marketplaces. By specifically studying non-use, we improve our understanding of the shortcomings of existing sites where technologies are encountered and of the potential considerations for future introductions of new ICTs.

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Taming the Amazon: the domestication of online shopping in Bangalore, India

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ICTD '19: Proceedings of the Tenth International Conference on Information and Communication Technologies and Development

January 2019

422 pages

ISBN:9781450361224

DOI:10.1145/3287098

Conference Chairs:
Rajesh Chandwani
IIM Ahmedabad, India
,
Pushpendra Singh
IIIT Delhi, India
,
Program Chairs:
Neha Kumar
Georgia Institute of Technology, USA
,
Rajesh Veeraraghavan
Georgetown University, USA

Copyright © 2019 ACM.

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Published: 04 January 2019

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ICTD '19

ICTD '19: Tenth International Conference on Information and Communication Technologies and Development

January 4 - 7, 2019

Ahmedabad, India

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Saha PNowsher NBaidya AMim NAhmed SHaque S(2024)Computing and the Stigmatized: Trust, Surveillance, and Spatial Politics with the Sex Workers in BangladeshProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642005(1-22)Online publication date: 11-May-2024
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Caidi NEkmekcioglu CJamali RChandra P(2023)(Re)Capturing the Spirit of Ramadan: Techno-Religious Practices in the Time of COVID-19Proceedings of the ACM on Human-Computer Interaction10.1145/36100407:CSCW2(1-25)Online publication date: 4-Oct-2023
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