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Authors: Rubén Grande ; Santiago Sánchez-Sobrino ; David Vallejo ; José Jesús Castro-Schez and Javier Albusac

Affiliation: School of Computer Science, Department of Technologies and Information Systems, University of Castilla-La Mancha, Paseo de la Universidad 4, 13071 Ciudad Real, Spain

Keyword(s): Virtual Reality, Artificial Intelligence, e-Commerce, Recommender Systems, Sustainability.

Abstract: The rise of e-commerce and online sales has had a detrimental effect on small businesses that lacked an online presence in recent years, with negative consequences for local services and economies. Despite attempts to digitize businesses, large corporations continue to hold a privileged position that allows them to capture the majority of sales. Small businesses may regain a competitive edge against large platforms by anticipating and adapting to the next phases of commercial evolution, which are likely to be heavily reliant on Virtual Reality shopping and Artificial Intelligence. In this article, we propose a platform that combines these two technologies and enables local businesses to join forces and overcome physical barriers, thereby providing a virtual world of unrestricted retail spaces. The system also proposes retail collection points and develops attractive leisure plans around these points through the outcomes of a recommender system, thereby promoting city activity and bol stering local economies. (More)

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Paper citation in several formats:
Grande, R.; Sánchez-Sobrino, S.; Vallejo, D.; Jesús Castro-Schez, J. and Albusac, J. (2023). Supporting Small Businesses and Local Economies Through Virtual Reality Shopping and Artificial Intelligence: A Position Paper. In Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 978-989-758-648-4; ISSN 2184-4992, SciTePress, pages 312-319. DOI: 10.5220/0011964600003467

@conference{iceis23,
author={Rubén Grande. and Santiago Sánchez{-}Sobrino. and David Vallejo. and José {Jesús Castro{-}Schez}. and Javier Albusac.},
title={Supporting Small Businesses and Local Economies Through Virtual Reality Shopping and Artificial Intelligence: A Position Paper},
booktitle={Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS},
year={2023},
pages={312-319},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011964600003467},
isbn={978-989-758-648-4},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS
TI - Supporting Small Businesses and Local Economies Through Virtual Reality Shopping and Artificial Intelligence: A Position Paper
SN - 978-989-758-648-4
IS - 2184-4992
AU - Grande, R.
AU - Sánchez-Sobrino, S.
AU - Vallejo, D.
AU - Jesús Castro-Schez, J.
AU - Albusac, J.
PY - 2023
SP - 312
EP - 319
DO - 10.5220/0011964600003467
PB - SciTePress

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