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Recommendation based on weighted social trusts and item relationships

Published: 24 March 2014 Publication History

Abstract

Recommender systems have been well studied to overcome the information overload problem in both academia and industry during the past decade. Collaborative filtering is the most popular approach in recommender systems, among which Probabilistic Matrix Factorization (PMF) has proved very effective. In social networks, users linked together tend to have similar interests and some social-based methods emerged based on this assumption. However these methods treat different friends equally and actually different people may have different influence on a person. Besides social trusts, item relationships also provide rich information especially when trust information is not sufficient. The items liked by the same user may have similar characteristics and whether an item is preferred is influenced by its similar items. But most of these methods ignore the role of item relationships. In this paper, we propose a novel recommendation method which incorporates social trusts and item relationships into PMF. We compute user influence degrees and item similarities to weight user-user and item-item relationships when learning user and item latent factors. Experimental results on Epinions dataset demonstrate that our method has shown a significant improvement over existing approaches especially for the users who have made few ratings.

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    cover image ACM Conferences
    SAC '14: Proceedings of the 29th Annual ACM Symposium on Applied Computing
    March 2014
    1890 pages
    ISBN:9781450324694
    DOI:10.1145/2554850
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    Published: 24 March 2014

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    Author Tags

    1. collaborative filtering
    2. item relationships
    3. probabilistic matrix factorization
    4. recommender systems
    5. social trusts

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    March 24 - 28, 2014
    Gyeongju, Republic of Korea

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    SAC '14 Paper Acceptance Rate 218 of 939 submissions, 23%;
    Overall Acceptance Rate 1,650 of 6,669 submissions, 25%

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