research-article

Just One More: Modeling Binge Watching Behavior

Authors:

William Trouleau,

Brian ErikssonAuthors Info & Claims

KDD '16: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Pages 1215 - 1224

https://doi.org/10.1145/2939672.2939792

Published: 13 August 2016 Publication History

Abstract

Easy accessibility can often lead to over-consumption, as seen in food and alcohol habits. On video on-demand (VOD) services, this has recently been referred to as binge watching, where potentially entire seasons of TV shows are consumed in a single viewing session. While a user viewership model may reveal this binging behavior, creating an accurate model has several challenges, including censored data, deviations in the population, and the need to consider external influences on consumption habits. In this paper, we introduce a novel statistical mixture model that incorporates these factors and presents a first of its kind characterization of viewer consumption behavior using a real-world dataset that includes playback data from a VOD service. From our modeling, we tackle various predictive tasks to infer the consumption decisions of a user in a viewing session, including estimating the number of episodes they watch and classifying if they continue watching another episode. Using these insights, we then identify binge watching sessions based on deviation from normal viewing behavior. We observe different types of binging behavior, that binge watchers often view certain content out-of-order, and that binge watching is not a consistent behavior among our users. These insights and our findings have application in VOD revenue generation, consumer health applications, and customer retention analysis.

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Cited By

Orzeł B(2024)Transformacje strategii narracyjnych w dobie popularności serwisów streamingowych i binge-watchinguPrzegląd Kulturoznawczy10.4467/20843860PK.24.022.20333(355-373)Online publication date: Oct-2024
https://doi.org/10.4467/20843860PK.24.022.20333
Qayyoum HMalik Q(2023)Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification AnalysisPertanika Journal of Social Sciences and Humanities10.47836/pjssh.31.1.2331:1(435-450)Online publication date: 17-Mar-2023
https://doi.org/10.47836/pjssh.31.1.23
Clímaco ILarguinho M(2023)Streaming Consumers: Series Versus Videos, What Distinguishes Them?Media Watch10.1177/0976091123121415515:1(53-72)Online publication date: 30-Dec-2023
https://doi.org/10.1177/09760911231214155
Show More Cited By

Index Terms

Just One More: Modeling Binge Watching Behavior
1. Computing methodologies
  1. Machine learning
    1. Learning paradigms
      1. Unsupervised learning
        Mixture modeling
    2. Machine learning approaches
      1. Learning in probabilistic graphical models
        Latent variable models
2. Mathematics of computing
  1. Probability and statistics
    1. Statistical paradigms
      1. Regression analysis
      2. Survival analysis

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cover image ACM Conferences

KDD '16: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

August 2016

2176 pages

ISBN:9781450342322

DOI:10.1145/2939672

General Chairs:
Balaji Krishnapuram
IBM
,
Mohak Shah
Bosch
,
Program Chairs:
Alex Smola
Amazon
,
Charu Aggarwal
IBM
,
Dou Shen
Baidu
,
Rajeev Rastogi
Amazon

Copyright © 2016 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Publication History

Published: 13 August 2016

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KDD '16

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KDD '16: The 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

August 13 - 17, 2016

California, San Francisco, USA

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KDD '16 Paper Acceptance Rate 66 of 1,115 submissions, 6%;

Overall Acceptance Rate 1,133 of 8,635 submissions, 13%

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Cited By

Orzeł B(2024)Transformacje strategii narracyjnych w dobie popularności serwisów streamingowych i binge-watchinguPrzegląd Kulturoznawczy10.4467/20843860PK.24.022.20333(355-373)Online publication date: Oct-2024
https://doi.org/10.4467/20843860PK.24.022.20333
Qayyoum HMalik Q(2023)Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification AnalysisPertanika Journal of Social Sciences and Humanities10.47836/pjssh.31.1.2331:1(435-450)Online publication date: 17-Mar-2023
https://doi.org/10.47836/pjssh.31.1.23
Clímaco ILarguinho M(2023)Streaming Consumers: Series Versus Videos, What Distinguishes Them?Media Watch10.1177/0976091123121415515:1(53-72)Online publication date: 30-Dec-2023
https://doi.org/10.1177/09760911231214155
Kisilowska MJupowicz-Ginalska ASzurmiński Ł(2022)Binge watching – definiowanie fenomenu na podstawie przeglądu literatury przedmiotuMedia Biznes Kultura10.4467/25442554.MBK.22.003.16111(47-66)Online publication date: 30-Jun-2022
https://doi.org/10.4467/25442554.MBK.22.003.16111
Anghelcev GSar SMartin JMoultrie J(2022)Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchersJournal of Digital Media & Policy10.1386/jdmp_00035_113:2(201-221)Online publication date: 1-Jun-2022
https://doi.org/10.1386/jdmp_00035_1
Chaudhary ASaroha JMonteiro KForbes AParnami A(2022)“Are You Still Watching?”: Exploring Unintended User Behaviors and Dark Patterns on Video Streaming PlatformsProceedings of the 2022 ACM Designing Interactive Systems Conference10.1145/3532106.3533562(776-791)Online publication date: 13-Jun-2022
https://dl.acm.org/doi/10.1145/3532106.3533562
Karunakaran RR GRam MS A(2022)Antecedents of Binge-Scrolling Short-form Videos2022 International Conference on Innovations in Science and Technology for Sustainable Development (ICISTSD)10.1109/ICISTSD55159.2022.10010460(134-138)Online publication date: 25-Aug-2022
https://doi.org/10.1109/ICISTSD55159.2022.10010460
Munawar KSiraj S(2022)Problematic symptoms among binge watchers in Islamabad and Rawalpindi, Pakistan: analysis from uses, gratification, and dependency perspectivesMedia Asia10.1080/01296612.2022.204625049:4(333-352)Online publication date: 4-Apr-2022
https://doi.org/10.1080/01296612.2022.2046250
Vural Batik MDemir M(2021)The mediating role of binge-watching in the relationship between type D personality and lonelinessHealth Psychology Report10.5114/hpr.2021.109550Online publication date: 1-Nov-2021
https://doi.org/10.5114/hpr.2021.109550
Gabbiadini ABaldissarri CValtorta RDurante FMari S(2021)Loneliness, Escapism, and Identification With Media Characters: An Exploration of the Psychological Factors Underlying Binge-Watching TendencyFrontiers in Psychology10.3389/fpsyg.2021.78597012Online publication date: 16-Dec-2021
https://doi.org/10.3389/fpsyg.2021.785970
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