The Complete Ad Tech Resource Library
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Browse All Ad Tech Guides + Resources
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Ad Tech Stack
Learn more about the evolution of the publisher ad tech stack and the components that make it up.
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Header Bidding
Access all of our resources on header bidding from basics to detailed guidance.
![https://www.playwire.com/hubfs/Ad-Server.png](https://www.playwire.com/hubfs/Ad-Server.png)
Ad Server
Learn more about ad servers and how they function within the ad tech ecosystem.
![https://www.playwire.com/hubfs/Ad-Exchange.png](https://www.playwire.com/hubfs/Ad-Exchange.png)
Ad Exchange
Learn more about how the definition of an ad exchange has changed over time, and what they can do for publishers.
![https://www.playwire.com/hubfs/Programmatic%20Advertising.png](https://www.playwire.com/hubfs/Programmatic%20Advertising.png)
Programmatic
Visit the programmatic advertising resource center to access content about how programmatic works.
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Video Ads
Learn more about how video fits into the ad tech stack and how video ads can influence revenue.
![https://www.playwire.com/hubfs/Ads.txt.png](https://www.playwire.com/hubfs/Ads.txt.png)
![https://www.playwire.com/hubfs/GAM-e-course-page-image.png](https://www.playwire.com/hubfs/GAM-e-course-page-image.png)
Google Ad Manager
Get access to all of our resources and templates for Google Ad Manager users.
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Build vs. Buy
Considering whether you should build your tech stack in-house? Check out the build vs. buy series.
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![https://www.playwire.com/hubfs/Featured%20Images/data%20management%20platform%20topic%20resource.png](https://www.playwire.com/hubfs/Featured%20Images/data%20management%20platform%20topic%20resource.png)
![https://www.playwire.com/hubfs/Google%20AdSense%20Resource%20Center.png](https://www.playwire.com/hubfs/Google%20AdSense%20Resource%20Center.png)
![https://www.playwire.com/hubfs/Ad%20Network%20Resource%20Center.png](https://www.playwire.com/hubfs/Ad%20Network%20Resource%20Center.png)
AMPLIFY YOUR AD REVENUE
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.