Drive brand growth with unprecedented predictive intelligence and smarter program execution.
Our clinical consultants turn your brand eligibility criteria into a target audience profile, based on the patient journey and key care milestones. Then, our data scientists build a brand-specific, predictive AI model that generates dynamic, weekly audiences of patients at or approaching the target window, as well as their treating HCPs.
DAAP’s AI engine directs brand marketing to prioritized HCP and patient audiences, so information reaches them when it most closely aligns with their needs – and is therefore most actionable. In addition, DAAP continually processes media engagement data, to focus impressions on the preferred channel for each HCP and patient.
Audience data generated from the campaign is used to enhance and refine your audience list and omnichannel distribution strategy. Updated NPI lists and campaign impact are reported weekly with opportunity for any necessary calibration.
We’re here to help you capitalize on the latest marketing science. Our patient-centric, patented solutions dynamically segment, prioritize, and engage HCP and consumer audiences, delivering superior performance and script lift.
Medical device and medtech brands need to maximize budget efficiency. We drive cost-effective HCP engagement and patient acquisition by finding your ideal audience, then increasing the relevance and actionability of your brand communications.
Bring your brand strategies to life – and deliver incredible results for your clients. We make it easier for our agency partners to incorporate more precise audience targeting and omnichannel delivery into their marketing campaigns.
Get Dynamic.Let’s talk about your brand marketing needs and how our dynamic, patient-centric solutions help achieve your commercial goals.
