Driving Brand Demand with AI-Driven, Predictive Messaging
Learn how the OptimizeRx Dynamic Audience Activation Platform (DAAP) increased HCP prescribing by 19%
CLIENT GOAL
A rare disease brand sought to inform and help both newly diagnosed and relapsing patients benefit from treatment advances.
THE CHALLENGE
- Generally accepted standards of care, despite high relapse, toxicity, and side effect profile
- Frequent patient relapses, but difficult for HCPs to pinpoint warning signs
- Large, but imprecise, NPI target list made cost-effectively deployment difficult
Download full case study
Download full case study
Proprietary AI Engine
Discovered brand-qualified patients earlier in the disease journey and predicted when patients were experiencing relapse symptoms.
Dynamic NPI Targeting
Prioritized message delivery to physicians most likely to be treating brand eligible patients in specific windows of time.
Timely, EHR-based Engagement
Delivered brand information directly into HCPs clinical workflow when HCPs were making care decisions.
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Machine Learning and Optimization
HCP engagement and behavioral data continually fed predictive model to increase accuracy.