![](https://www.optimizerx.com/hubfs/image%20%2832%29.jpg)
Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating...
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating...
Pharma marketers know that brand needs and opportunities shift as a drug...
At last week’s Pharma USA conference, we had the chance to lead an interactive...
We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and Message...
In the first two installments of our series on the Four Pillars of Next-Best-Action Success, we explored Omnichannel Integration and Patient-First Data and Message Delivery....
In recognition of International Women’s Day, and the 2024 theme of “Inspiring Inclusion”, we interviewed a dynamic group of women from across our company.
It’s safe to say that the shift towards digital hasn’t just transformed how we consume media; it's reshaped how we...
By Stacey Levas & Drew Teller
In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of reaching...
In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here are four red...
Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more targeted,...
The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients....