TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2024 TDC Awards - Communication Design

Variations of Heart Whispers

Agency Qiuyu Li / Osaka + TOMBO Inc. / Osaka

Client Personal

Category

Print / Posters - Series

Annual ID

TDC70_CD071

Description

This series of posters portrays the gradual evolution of one person's admiration for another through the progressive transformation of Chinese characters' forms. Admiration is not something that occurs in an instant, but rather a step-by-step process of emotional change. Therefore, this series of posters depicts five stages of Chinese character form transformation, transitioning from stability to turbulence, and from clarity to chaos, effectively conveying the development of this emotion. The entire series adopts a three-act structure, namely Heartbeat, Daydream, and Irresistible, and with each act, the emotion gradually intensifies, progressing from the initial heart-throbbing moments to daydreaming, culminating in an irresistible and uncontrollable passion. In each act, the form of the Chinese characters undergoes five levels of transformation, ranging from subtle to intense, interpreting the process of emotional change. This series of works elucidates the fluctuations and transformations of human emotions, providing a concept and form of expression for typography.

2024 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

TOMBO Inc. / Osaka

Designer

Qiuyu Li

Freelancer

Qiuyu Li / Osaka

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