TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2024 TDC Awards - Communication Design

The Pottery Soul

Agency M-N Associates / Ho Chi Minh City

Client Bát Tràng Museum

Category

Print or Digital / Brand Identity System

Annual ID

TDC70_CD054

Description

The Bát Tràng Museum by National Artist Vũ Thắng, the inaugural government-approved private museum in the 700-year-old pottery craft village of Bát Tràng, pays homage to National Artist Vũ Đức Thắng. Originally named "Hồn Đất Việt" or "Viet's Ceramic Soul," the museum showcases Vũ Đức Thắng's legacy, notably his Guinness Record-winning pottery boots. Our redesign focused on integrating Thắng's unique techniques, introducing the MN Vũ Thắng custom typeface with "pottery-shoes-soul" inktrap touches. The visual system harmonizes with the diverse artworks, employing a clean photography style and a pottery silhouette canvas for buttons and patterns. Inspired by the museum's floor plan, a grid system ensures consistency. A simplified color palette accentuates the authenticity of the artwork, emphasizing the vivid hues and textures of the ceramic glaze. The redesign aspires to contemporize the Bát Tràng Museum while preserving its rich heritage collaboratively.

2024 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

M-N Associates / Ho Chi Minh City

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