TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Print or Digital / Brand Identity System
Annual ID
TDC70_CD053
Description
Forth+Back collaborated with Nike Football to craft the global campaign identity for the 2023-24 NFL season. This partnership resulted in a diverse array of print and digital assets designed for the 2023-24 NFL season. The primary objective of the campaign was to redefine the visual language of Nike Football—fostering a more celebratory, globally inclusive, and forward-facing experience, while also paying homage to traditional football aesthetics.
Inspired by vintage NFL trading cards, the campaign integrated distinctive framing, player attribute icons, and vibrant typography, all filtered through a futuristic lens. The overarching goal was to develop a graphic system capable of housing all thirty-two NFL teams and to establish an asset library that honors the unique attributes of each player.
Inspired by vintage NFL trading cards, the campaign integrated distinctive framing, player attribute icons, and vibrant typography, all filtered through a futuristic lens. The overarching goal was to develop a graphic system capable of housing all thirty-two NFL teams and to establish an asset library that honors the unique attributes of each player.
2024 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Forth + Back / Los Angeles
Client / Brand
Nike Football / Beaverton
Production Company
Steiner Creative / Los Angeles
Motion Designer
Erik Ruuska
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