ADC Europe Awards

2023 ADC Europe - Design

Sun Warning Flag

Agency HeimatTBWA\Germany / Berlin + PLUSPOL Interactive / Berlin + Heimat Media Productions / Berlin + Achtung! / Hamburg

Client German Cancer Aid

Category

Graphic Communication

Annual ID

ADCE23_DE001G

Description

Every year hundreds of thousands of people die worldwide by drowning. But eight times more die of skin cancer, caused by the sun. On the beach, there are warning flags for all dangers. But not for the deadliest danger yet. That’s why we invented the Sun Warning Flag for German Cancer Aid. As a warning when UV radiation reaches a critical level. The flag has been submitted to the International Organization for Standardization ISO for rollout worldwide.

2023 Awards

Total Points: 30

Gold Award

Credits

Agency

HeimatTBWA\ / Berlin

Digital Agency

PLUSPOL Interactive / Berlin

PR / Marketing Agency

Achtung! / Hamburg

Production Company

Heimat Media Productions / Berlin

Chief Creative Officer

Matthias Storath

Creative Director

Florian Fischkal

Editor

Julia Peyron

Executive Creative Director

Tom Hauser

Cinematographer

Vladimir Krug

Account Director

Fabian Biedermann

Account Manager

Louisa Keller

Inhouse Producer

Sebastian Naumann
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