We occasionally also ask you for information that can at times be personally identifiable and private. As a result, information collected by us can be divided into two main categories:

• a) Aggregated visitor statistics
• b) Personally identifiable information

We do not link aggregated visitor statistics with personally identifiable information.

Aggregated visitor statistics

When you visit our website, we collect general information about your computer and its location as well as the website you came from, if applicable. This information cannot be used to identify you as an individual. This information is only used in aggregate form to inform us where our visitors come from, what they look at and act on, and where the most time is spent.
 

Data we collect:

• First-party cookie support (whether you allow us to place a cookie on your computer)
• Visitor ID (provided by a cookie we place on your computer when possible)
• Referrer (i.e. where you came from, eg google.com)
• Date and time of visit
• Regional and language settings (to determine which country you are in)
• Operating System (Windows, OS X, Linux, iOS, Android etc.)
• Browser & Browser Version (Chrome, Internet Explorer, Firefox, Opera, Safari etc.)
• Screen Resolution (1280x1024, 1024x768, etc.)
• JavaScript support
• Java support
• IP address (computer address on the internet for statistical purposes only – no personally identifiable information is collected)
• The title of the page you are viewing
• The URL of the page you are viewing
• Time spent on the page
• Device type (Tablet, Mobile, Desktop), manufacturer, Operating system, mobile carrier
• Country, region, city, state, zip code
• Keywords used in the website search field
• Search keywords resulting in a page view
• Reloads, clicks on pages, return frequency
• Entry, exit points page flow
• File downloads
• Content shared on social media or other available platforms (share buttons)

Personally identifiable information

At times, we need to collect more personally identifiable information about you. Some areas/parts of our website might require you to register in order to log in; we might ask you for information such as your age and occupation to better understand the purpose of your visit and to improve your visitor experience. In any case, whenever we ask you for any personally identifiable information that can be used to identify you as an individual, we will ask for your consent and we will always provide an explanation as to why we collect the information, how we collect it, how we store it and how we plan on treating and using it.

We will only collect and store personally identifiable information for the purpose stated during the collecting process. When we finish processing your information for the stated purpose(s), we will erase and destroy it to ensure your privacy.

We do not collect or retain sensitive personal data relating to your health, ethnic origin, religious beliefs or political conviction etc. at this site. In the rare case where we do seek to collect other sensitive data we will do so in strict compliance with local data privacy law.

Novo Nordisk does not intend to collect personally identifiable information from children (a child is defined as being under the age of 18) without permission of the parent or legal guardian. Children should NOT submit personally identifiable information to Novo Nordisk without the explicit permission of their parent or legal guardian.

Where appropriate, we will instruct children not to submit personal data. If your child has submitted personal data and you would like to request that such information be removed, please contact us via our privacy mailbox [email protected].

Personal data are collected on this website only to the extent required. Under no circumstances are the collected data sold on to third parties for any reason.

Any personal data we collect may be transferred internationally within Novo Nordisk’s global organisation. We have internal policies in place to ensure an adequate level of protection irrespective of where in Novo Nordisk your data are located.

We will generally only share information with our contracted service providers and advisors. However, in order to comply with legal obligations, to protect the rights, property or safety of Novo Nordisk, its employees and others, or in the event we sell or liquidate any part of business or assets, personal data may be shared. Any such sharing will be in compliance with the data privacy law.

You are also entitled to know the purpose(s) and you may object to Novo Nordisk’s use of your personal data and require such data erased. please contact us via our privacy mailbox [email protected] if you wish to obtain insight in your personal data or if you have any concerns in this regard.

At Novo Nordisk we use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.

• Strictly necessary cookies; Cookies that are strictly necessary in order to enable you to move around the website and use its features.
• Functionality cookies; Functionality cookies record information about choices you’ve made and allow us to tailor the website to you.
• Performance cookies; Performance cookies are used across Novo Nordisk websites for internal purposes to help us to provide you with a better user experience. Information supplied by these cookies helps us understand how our visitors use novonordisk.com so that we can improve our content.
• Social media pixels; Pixels are used to advertise and re-target content on social media

You can learn more about cookies in general here.