Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As the media environment continues to change and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of key research reports and timely insights and examples=, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / August 2, 2024

Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $38.8 billion on back-to-school shopping this year. And where will they look to find the best deals? News media—in print and online ... Read More

Staff / June 12, 2024

‘Love, Your Mind’ Campaign – Ad Council

The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines for its "Love, Your Mind" campaign, focused on promoting positive mental health awareness ... Read More

Staff / January 22, 2024

Big Game Ad

Download our ad for members promoting news and magazine media as the best place to advertise foods and beverages for the Big Game ... Read More

Staff / December 4, 2023

New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More

Staff / December 4, 2023

2023 Market Report Q&A

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More

Staff / December 4, 2023

2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences

The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media ... Read More

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