MUTHA
LAUNCHED IN 2019
FOUNDER Hope Dworaczyk Smith
From kitchen-crafted skin care to clinically proven whole-body rejuvenation, MUTHA has grown from one mother’s desire for pregnancy-safe products to pioneering new frontiers of skin care.
WHY WE LOVE IT
From harnessing the power of the iconic pregnancy glow to treating our skin just like a newborn’s for the ultimate restoration, it’s clear only one BAD MUTHA could have created a skin-care brand so tied to the experience and transformational processes of pregnancy and birth.
SHOP AT
MUTHA, COSBAR, Blue Mercury, Violet Grey, FWRD
MUTHA is on a mission to nurture you with our innovative body and skin-care products. When you feel your best, you unapologetically radiate that power and love to those around you—especially to your children, whether they’re little or not so little. With the cutting-edge proprietary technologies behind our products, we aim to revolutionize your self care experience.
BEST-SELLING PRODUCT
Body Butter ($95)
MUTHA's original hero, this whipped powerhouse of shea cocoa and mango butter is a hard-working moisturizer that delivers the stretch-mark minimizing, skin tone-improving radiance you want with 48 hours of hydration.
FOUNDER NOTES
From early iterations of this product in my kitchen where it was originally born, our Body Butter quickly became something I could not make enough of for friends, family and celebrities who were pregnant and trying to prevent stretch marks. The initial response was overwhelming, and our Body Butter immediately became a cult classic.
