About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

contact us

Get in touch with us

staff

Your Museum Store Association contacts

donate

Ways to support our nonprofit organization

membership

Join or renew

How to join MSA or renew Membership

shoptalk

Our  online community platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA MEMORIAL SCHOLARSHIP

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

The 2024 MSA Recognition Award winners

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing creativity and innovation in retail products showcased at MSA FORWARD

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

education

Educational Recordings

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

WHO IS MUSEUM STORE ASSOCIATION

WHO IS MUSEUM STORE ASSOCIATION

The Museum Store Association (MSA) is dedicated to advancing the nonprofit retail industry and the professionals engaged in it. Through advocacy, education, and collaboration, MSA provides the tools and community to help cultural institutions, vendor members, and their commercial partners to expand the visitor’s experience, enabling them to take a piece of that experience home.

Connect

Advocate and communicate the importance of independently operated nonprofit retail. 

Learn

Deliver quality educational offerings at national and regional levels through innovative programs.

Do Business

Position MSA members for success through sharing of innovative business skills and increased revenue.

Happenings

Here’s what is upcoming..

EVENT

MSA Forward

Join us on May 5-9, 2025 for MSA FORWARD Annual Conference & Expo in Los Angeles, California! Click the “More Info” button below to learn about registering as an attendee or reserving a booth as an exhibitor.

EVENT

Museum Store Sunday December 1, 2024

Join us on December 1, 2024 to participate in Museum Store Sunday, MSA’s signature annual museum store advocacy event! Click “More Info” to “Shop With Purpose” or participate as a museum store with a listing on our active map .

Recent Articles

WEBINARS AND VIDEO LEARNING

Here’s what our community has been learning..

Become a Master Merchandiser

Are you looking for ways to take your store’s visual merchandising to the next level? Want to see how your products can be displayed…

Virtual Talking Shop-Top Questions to Ask when Researching a New POS

Researching a new point of sale system. The goal is to find the right software at the right price that will improve the efficiency and profitability of your business.

Demystifying Customer Choices: Customer Information Processing

Learn how to optimize your communication, build trust, and create a seamless customer experience that leads to higher conversions and store loyalty.

what our members say