WHO IS MUSEUM STORE ASSOCIATION
WHO IS MUSEUM STORE ASSOCIATION
The Museum Store Association (MSA) is dedicated to advancing the nonprofit retail industry and the professionals engaged in it. Through advocacy, education, and collaboration, MSA provides the tools and community to help cultural institutions, vendor members, and their commercial partners to expand the visitor’s experience, enabling them to take a piece of that experience home.
Learn
Deliver quality educational offerings at national and regional levels through innovative programs.
Happenings
Here’s what is upcoming..
![2025 MSA FORWARD logo date -5-9 Website logo resized](https://museumstoreassociation.org/wp-content/uploads/2024/06/2025-MSA-FORWARD-logo-date-5-9-Website-logo-resized.png)
EVENT
MSA Forward
Join us on May 5-9, 2025 for MSA FORWARD Annual Conference & Expo in Los Angeles, California! Click the “More Info” button below to learn about registering as an attendee or reserving a booth as an exhibitor.
![Image](https://museumstoreassociation.org/wp-content/uploads/2023/08/Image-4.png)
![Image](https://museumstoreassociation.org/wp-content/uploads/2023/08/Image-4.png)
EVENT
Museum Store Sunday December 1, 2024
Join us on December 1, 2024 to participate in Museum Store Sunday, MSA’s signature annual museum store advocacy event! Click “More Info” to “Shop With Purpose” or participate as a museum store with a listing on our active map .
Recent Articles
![MSA FORWARD – A Time To Recognize Excellence at MSA](https://museumstoreassociation.org/wp-content/uploads/2024/07/Colleen-and-Chacho-presenters-awards-luncheon-resized.jpg)
![MSA FORWARD – A Time To Recognize Excellence at MSA](https://museumstoreassociation.org/wp-content/uploads/2024/07/Colleen-and-Chacho-presenters-awards-luncheon-resized.jpg)
MSA FORWARD – A Time To Recognize Excellence at MSA
The MSA Awards program could only happen with the collective participation and hard work of...
![Enterprise Strategy in Action](https://museumstoreassociation.org/wp-content/uploads/2024/04/Baltimore-blog-pic-resized.jpg)
![Enterprise Strategy in Action](https://museumstoreassociation.org/wp-content/uploads/2024/04/Baltimore-blog-pic-resized.jpg)
Enterprise Strategy in Action
What do Space Invaders, the Pre-Raphaelites, a free lunch, and a digital workspace all have in...
![How Museum Retail Stores Elevate Visitor Experiences (DATA)](https://museumstoreassociation.org/wp-content/uploads/2024/03/Colleen-D-headshot-733x675.jpg)
![How Museum Retail Stores Elevate Visitor Experiences (DATA)](https://museumstoreassociation.org/wp-content/uploads/2024/03/Colleen-D-headshot-733x675.jpg)
How Museum Retail Stores Elevate Visitor Experiences (DATA)
Shop Talk: How Museum Retail Stores Elevate Visitor Experiences (DATA) A museum's retail shop can...
![Emeritus Members Share an Important Role at MSA](https://museumstoreassociation.org/wp-content/uploads/2024/01/Laura-Murphy_at-chapter-meeting-Hillwood-for-Dandara-cropped-800-800x675.jpg)
![Emeritus Members Share an Important Role at MSA](https://museumstoreassociation.org/wp-content/uploads/2024/01/Laura-Murphy_at-chapter-meeting-Hillwood-for-Dandara-cropped-800-800x675.jpg)
Emeritus Members Share an Important Role at MSA
By Laura Murphy and Amy Grigg Howiler Congratulations! It's time to retire from the museum world....
WEBINARS AND VIDEO LEARNING
Here’s what our community has been learning..
![become a master merch_image resized](https://museumstoreassociation.org/wp-content/uploads/2023/11/become-a-master-merch_image-resized.png)
![become a master merch_image resized](https://museumstoreassociation.org/wp-content/uploads/2023/11/become-a-master-merch_image-resized.png)
Become a Master Merchandiser
Are you looking for ways to take your store’s visual merchandising to the next level? Want to see how your products can be displayed…
![virtual talking shop POS 101 image resized](https://museumstoreassociation.org/wp-content/uploads/2023/11/virtual-talking-shop-POS-101-image-resized-1.png)
![virtual talking shop POS 101 image resized](https://museumstoreassociation.org/wp-content/uploads/2023/11/virtual-talking-shop-POS-101-image-resized-1.png)
Virtual Talking Shop-Top Questions to Ask when Researching a New POS
Researching a new point of sale system. The goal is to find the right software at the right price that will improve the efficiency and profitability of your business.
![Anne Cecil Ono cropped 350x189](https://museumstoreassociation.org/wp-content/uploads/2023/11/Anne-Cecil-Ono-cropped-350x189-1.jpg)
![Anne Cecil Ono cropped 350x189](https://museumstoreassociation.org/wp-content/uploads/2023/11/Anne-Cecil-Ono-cropped-350x189-1.jpg)
Demystifying Customer Choices: Customer Information Processing
Learn how to optimize your communication, build trust, and create a seamless customer experience that leads to higher conversions and store loyalty.
what our members say
![Stacey-Stachow](https://museumstoreassociation.org/wp-content/uploads/2023/10/Stacey-Stachow.png)
![Stacey-Stachow](https://museumstoreassociation.org/wp-content/uploads/2023/10/Stacey-Stachow.png)
The most valuable aspect of connecting with my MSA peers is the networking. It is such a great community, so willing to share that you cannot put a value on it. I always come away with new ideas and perspective vendors after conversing with my colleagues.
Stacey Stachow, Manager of the Museum Shop at Wadsworth Atheneum Museum of Art
![Colleen-Higginbotham](https://museumstoreassociation.org/wp-content/uploads/2023/10/Colleen-Higginbotham.png)
![Colleen-Higginbotham](https://museumstoreassociation.org/wp-content/uploads/2023/10/Colleen-Higginbotham.png)
I found great products, learned about best practices, and met wonderful colleagues. Everyone was so willing to share their expertise and genuinely wanted to help me achieve my goals.
Colleen Higgenbotham, Deputy Director of Visitor Experience, The Chrysler Museum of Art
![Testimonial-Photo-Dan2](https://museumstoreassociation.org/wp-content/uploads/2023/11/Testimonial-Photo-Dan2.png)
![Testimonial-Photo-Dan2](https://museumstoreassociation.org/wp-content/uploads/2023/11/Testimonial-Photo-Dan2.png)
Dan Ayers-Price, Key West Art and Historical Society
![Ellen-Bragalone](https://museumstoreassociation.org/wp-content/uploads/2023/10/Ellen-Bragalone.png)
![Ellen-Bragalone](https://museumstoreassociation.org/wp-content/uploads/2023/10/Ellen-Bragalone.png)
MSA’s webinars, blogs and anything they post, including their knowledge standards are all geared towards supporting our mission.