It's unclear when exactly the U.S. presidential election will be decided, and some brands and agencies have decided to cut down on advertising on and for a few days after Election Day.
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It's unclear when exactly the U.S. presidential election will be decided, and some brands and agencies have decided to cut down on advertising on and for a few days after Election Day.
A half-dozen former employees described Elliott Hill, Nike's soon-to-be CEO, as a widely-beloved company veteran. They hope Hill can help the sneaker giant get some of its swagger back.
Poshmark is cutting fees for sellers but increasing them for buyers. Five sellers told Modern Retail they think the policy is a mistake. They worry that buyers will abandon their carts due to the extra costs and that their own sales will suffer.
Companies like Terra Kaffe target holiday shoppers well in advance of Black Friday using social ads, knowing high-ticket purchases require a long tail of consideration.
Amazon has been pitching brands on its latest AI tools for advertising. But advertisers are mixed on whether the e-commerce giant’s AI features are smart enough yet to power their campaigns.
There are reportedly thousands of Walmart workers who have had to move to Bentonville this year due to new policies around remote work and closures at its other offices.
Tip Top Proper Cocktails learned the hard way that more expensive variety packs don't necessarily translate to more sales.
It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment
TikTok has been encouraging sellers to embrace livestreaming on its platform to drive holiday sales. But for big brands, there are too many risks involved.
When people log into Affirm’s app, the first thing they’ll see on the home page is their “purchasing power,” an estimate of how much they can spend based on factors like their credit, income and where they shop.
Loyalty is evolving. As consumers navigate economic challenges, they’re looking for both value and a personal touch. With this in mind, brands and retailers are revisiting their loyalty initiatives with the understanding that discounts alone aren’t enough for customer retention. The top loyalty programs prioritize understanding customer preferences, motivations and life cycles to deliver relevant, […]
Grocery startups are under pressure to drive velocity at their retail partners. In turn, many of them are betting on partnerships with Costco or Target influencers to drive sales.
E.l.f’s collaborations with brands like Liquid Death and Stanley are a key part of a marketing engine that has fueled 22 consecutive quarters of growth for the beauty brand.
Since its debut almost a decade ago, Prime Day has become a bellwether for the retail industry ahead of the holiday season. Yet, despite strong Prime Day numbers, many factors indicate that consumers may not have the same appetite for spending as the holidays approach.
It took 10 years, but Axel Arigato, a Swedish sneaker and streetwear brand, finally has its first store in the United States. The brand spoke with Modern Retail about its growth ambitions in the North American market.
Outlet malls are moving closer to population centers as outlying communities have grown and department stores’ off-price strategies have shifted. Executives at major outlet operators share why that is and how the strategies behind these unique properties have changed.
Bryan Gernert, CEO, Resonate With billions of consumer data points, many marketers find themselves drowning in a sea of information, struggling to extract meaningful insights. In addition to being simply overwhelming, traditional data management tools often fall short, with limitations in quality, accessibility and real-time capabilities. This is where AI-powered solutions come into play. This […]
