Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.
Women’s health advocates seek to build on Paris games
Becky Edwards, chief communications officer for Organon, explains how women’s health advocacy can build on the momentum created at this summer’s Paris Olympics.
10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing
Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.
Branding and awareness in a performance-driven landscape
AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors on the key takeaways from their panels at last week’s MM+M AI Deciphered summit.
Path to Personal: How to create personalized HCP outreach and drive impact
Amid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment.
AI Deciphered preview: He keeps AI from going off the marketing rails
During her tenure at Syneos Health Communications, Jeanine O’Kane, president, has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide.