The key healthcare measures on ballot in the 2024 elections
As Vice President Kamala Harris and former President Donald Trump battle over abortion, some 10 states will be voting on reproductive rights measures in November.
News
Boom, now bust: Budget cuts and layoffs take hold in public health
Officials in such states as Montana, California, Washington, and Texas now say they face budget cuts and layoffs.
News
U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown
Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.
5
Things
Health Marketers Need to Know Today
GIMME 5
AI Deciphered
The daylong conference is specifically designed to answer the multitude of questions communicators face as they figure out how to use this powerful new tool to their advantage.
How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.
Partner Content
Evolvics, powered by Syneos Health, unveiled: Redefining media strategy in the healthcare space
From data to behavior change: A new era of biopharmaceutical marketing.
Partner Content
Improving HCP marketing through understanding of the impact of AI on EHR workflows
Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting.
Partner Content
Context is the new currency
The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles.