Alison Hammond is fast becoming one of the most in-demand stars on TV
The 'This Morning' presenter - who was a holiday rep before she shot to fame on ' Big Brother ' in 2002 - is said to have been offered the chance to front new travel show for the BBC. Florida Unpacked will see Alison exploring the Sunshine State as part of a new documentary series.
Despite Alison's continued rise to the top, it's alleged that not everyone is happy with her signing up to multiple projects.
A TV insider told The Sun newspaper: "This is a continuing nightmare for ITV as Alison is seen by them as one of their biggest stars - but she's increasingly working for their rivals."
It's thought BBC bosses could even air the programme in the same slot as ITV brunchtime show 'This Morning'.
The insider added: "The travel show is the latest tempting offer she's taken up with BBC execs revelling in the fact they can put it head-to-head with 'This Morning'."
"It could lead to the situation where Alison can be seen hosting the daytime magazine show on ITV while simultaneously being seen over on BBC One."
Filming for the first run of the series is due to start next month.
It comes after Alison confirmed in April she is to host a brand-new show for the BBC, titled 'Alison Hammond's Big Weekend'.
In the six-part programme, the 'For the Love of Dogs ' star - who also recently joined ' The Great British Bake Off ' as a presenter - will spend the weekend with celebrities in their homes to get to know what makes them tick.
She said: "I'm so excited to serve up some big lols and tons of OMG revelations on the BBC as I spend some quality time with some of the UK's favourite celebrities. When I'm on a mission no secret is safe, and trust me no stone or cupboard will go unturned!"
Details of which celebrities are to take part will be announced at a later date, but BBC bosses have teased a host of "big names" are set to sign up.
Kalpna Patel-Knight, Head of Entertainment at the BBC said: "Alison is one of the most warm-hearted presenters in the UK."
"It's no surprise that big name celebrities are lining up to have her spend the weekend at their homes. It's going to be a blast!"