How TikTok’s winning formula drives business results
Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.
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TVO seeks to be a reliable source of information for young people
The broadcaster’s new campaign encourages Ontarians to engage with its digital content.
What strategy should brands take during the LCBO strike?
Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.
GroupM names Brian Lesser new global CEO
He succeeds Christian Juhl, who will be moving into a new position at WPP.
Creative Fire and GroupM make partnership official
The official collaboration is meant to enable Indigenous opportunities and advance reconciliation
Omnicom posts strong Q2, with organic revenue growth of 5.2%
The company saw a large improvement in its experiential sector.
Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.
LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
McDonald’s, Tim Hortons and Wendy’s increase their buying: AdEase TV
Nationally on specialty, Tim Hortons was the most active advertiser.
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
Royal Canadian Mint celebrates L.M. Montgomery with new coin
This year marks the 150th birthday of the Anne of Green Gables author.
Skittles wants to be Gen Z’s sweet escape from social pressures
The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.
Hotspex and RainBarrel partner to launch EthoSense
The new Canadian market segmentation solution provides insights beyond demos and behaviourial data.
