Situated in London’s prestigious Mayfair district, De Beers isn’t merely a jewellery store; it’s a sanctuary dedicated to the pursuit of perfection. As the flagship establishment of the De Beers Group, this luxurious four-storey edifice on Old Bond Street hosts an array of dazzling diamond jewellery. From engagement rings to timelessly elegant watches, their collection is a testament to unparalleled craftsmanship. The store even goes the extra mile with a dedicated bridal suite and an exclusive private viewing room.

An Array of Bespoke Services for a One-of-a-Kind Experience

De Beers transcends mere retail, offering an ensemble of specialised services to enhance your shopping journey. Their diamond consultations are guided by experts who help you find the gem that speaks to your soul, whether you’re marking an engagement or enriching your personal collection. Should your pieces need a bit of a revamp, De Beers provides top-notch jewellery repair and cleaning services. Personalisation takes centre stage with their engraving options, allowing your message to adorn your selected jewellery. Even the final touch—gift wrapping—is executed to perfection, making your purchase a ready-to-present treasure. As the epitome of luxury and expertise, De Beers in Mayfair promises an unforgettable experience that resonates as much as the diamonds themselves.