MASCARA 101

CURLING MASCARA

FOR LIFTED LASHES

For a long time in Mascara Land, there was just volumizing and lengthening mascaras. Great! We love them! Then about 10 years ago, an exciting innovation landed: Curling Mascara! Everyone's favorite formula for a reason: it lifts, it sculpts, it stays!

DO CURLING MASCARAS REALLY WORK?

The answer is: Yes! Think of curling mascara as hair mousse for your lashes, holding them up, keeping them pert and bouncy. As you brush on your mascara and push your lashes out and up—curling mascara helps them stay up, and making your eyes seem bigger. But remember: while curling mascara absolutely works on everyone, it will be more effective for some than others. Those with naturally long, flexible lashes will get a bigger curling effect than those with shorter lashes. Use curling mascara in conjunction with a curler and, wow! The effect will be extra-fabulous.

Don't let curling mascara dry between coats. This application rule applies to all mascara, but especially to curling formulas, which dry faster in order to keep lashes tilted up and out.

IS IT OK TO WEAR MASCARA EVERYDAY?

Curling mascara is in no way damaging to lashes. Use it every day! However, it is important to gently remove the mascara every night. The #1 mistake mascara-users do, is not remove their mascara, or remove it improperly.

WHAT MASCARA MAKES YOUR EYELASHES CURL?