There is a LOT of sport this summer. With Euro 2024, The Olympics, Paralympics, and Men’s T20 World Cup all taking place, alongside classic summer staples like Wimbledon and The Open, there are BIG opportunities for brands to capitalise by reaching and engaging huge audiences of attentive consumers.

The research piece from our D.R.E.A.M Insight and Data team, part of our Big Squeeze cost of living research series, explores our readers’ content consumption habits, uptake of SVOD services, key sources for content recommendations and their feelings towards their current SVOD platforms.

The research piece from our D.R.E.A.M Insight and Data team, part of our Big Squeeze cost of living research series, explores our readers’ content consumption habits, uptake of SVOD services, key sources for content recommendations and their feelings towards their current SVOD platforms.