Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

10th Gen iPad Feature Fanned Blue

New Entry-Level iPad Now Expected to Arrive in Spring 2025

Monday October 28, 2024 3:38 am PDT by
Apple is "deep" into the development of an entry-level 11th-generation iPad, according to Bloomberg's Mark Gurman. The reporter now claims that the model is scheduled to be released around the same time as the new iPhone SE 4 and iPad Air in the spring. "It will have roughly the same design as the current version from 2022, while getting a speed boost," said Gurman, writing in his latest...
HomePod G4 Feature

Apple's Smart Home Display to Resemble Iconic iMac G4 Design With Small Square Display

Sunday October 27, 2024 8:39 am PDT by
Apple has several new smart home products in development, and with rumors about the initial low-cost smart home control device ramping up over the past few months, Bloomberg's Mark Gurman has fleshed out a few new details in the latest edition of his Power On newsletter. MacRumors concept of an iMac G4-like HomePod/smart home device According to Gurman, the smart home device is planned to...
M4 Mac mini Ortho Black Cooler

Gurman: 'M4 Mac Launch' is 'Next Week'

Tuesday October 22, 2024 10:29 am PDT by
Just a few hours after claiming that the first Macs with M4 chips are launching "very soon," Bloomberg's Mark Gurman has followed up with a slightly more specific timeframe. In his latest social media post today, he said an "M4 Mac launch" is on Apple's schedule for next week, but he did not mention a specific day. A concept of a smaller Mac mini with front-facing USB-C ports "Busy week for...
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Gurman: New MacBook Pro, iMac, and Mac Mini Models With M4 Chips Launching 'Very Soon'

Tuesday October 22, 2024 7:11 am PDT by
Apple is planning to launch its first Macs with the M4 series of chips "very soon," according to Bloomberg's Mark Gurman. In a social media post today, Gurman said these Macs will include new MacBook Pro, iMac, and Mac mini models specifically. He continues to expect the next Mac mini to feature a "revamped" design, in line with his previous reporting that said the new model will be nearly...
10th Gen iPad Feature Fanned Pink

New Entry-Level iPad With Apple Intelligence Likely Coming Late 2025

Monday October 21, 2024 5:10 am PDT by
Apple's most affordable iPad model will receive an update with Apple Intelligence capabilities in late 2025, Bloomberg reporter Mark Gurman has suggested. Writing in his latest Power On newsletter, Gurman said that the iPhone SE is expected to gain Apple Intelligence features in March 2025, with the entry-level iPad following "later in the year." Gurman went on to suggest that nearly every...
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Gurman: Apple Believes Its AI Technology Is Two Years Behind Rivals

Monday October 21, 2024 3:20 am PDT by
Some Apple employees believe that the company's in-house generative AI technology powering Apple Intelligence is more than two years behind industry leaders, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman's sources within Apple tell him that the company's own studies suggest its upcoming AI features lack the "wow factor" of rival technologies...
Apple Vision Pro Dual Loop Band Teal Feature

Gurman: Apple Could Release $2,000 'Apple Vision' Headset Next Year

Monday October 14, 2024 5:30 am PDT by
Apple is working on a more affordable version of its spatial computing headset in the form of a $2,000 "Apple Vision" device that could debut as early as next year, according to Bloomberg's Mark Gurman. The new headset would be a lower-end counterpart to the $3,500 Apple Vision Pro, which was released in February. Apple reportedly expects this more affordable model to sell at least twice as...
Apple Glasses Triad Feature

Apple Planning Smart Glasses and AirPods With Cameras for 2027

Monday October 14, 2024 2:02 am PDT by
Apple is working on smart glasses and AirPods with built-in cameras for a potential release in 2027, according to Bloomberg's Mark Gurman. The devices are said to be part of Apple's efforts to expand its augmented reality product lineup beyond the Vision Pro headset with something that has wider appeal. The push for new AR products comes as the Vision Pro faces challenges in the market. Many ...
M4 Real Feature Red

Gurman: Apple to Launch First M4 Macs and Potentially iPad Mini 7 on November 1

Sunday October 6, 2024 6:40 am PDT by
Apple will announce several new M4 Mac models around the end of October, with the company planning to launch at least some of them as soon as Friday, November 1, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple will launch a new M4 version of its low-end 14-inch MacBook Pro, as well as higher-end 14-inch and 16-inch MacBook Pro models...
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Apple Plans to Release iOS 18.1 With Apple Intelligence on October 28

Sunday October 6, 2024 6:18 am PDT by
Apple intends to launch iOS 18.1 with the first set of much-anticipated Apple Intelligence features on October 28, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman says the release date is arriving this month later than initially expected, as Apple is reportedly taking extra time to ensure a smooth rollout and prepare its AI cloud...
apple silicon mac lineup wwdc 2022 feature purple

MacBook Pro, iMac, and Redesigned Mac Mini With M4 Chips on Track to Launch 'This Year'

Tuesday October 1, 2024 1:57 pm PDT by
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
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iPhone SE With Apple Intelligence, New iPad Air, and More Reportedly Launching 'Early Next Year'

Tuesday October 1, 2024 12:38 pm PDT by
Apple plans to release a new iPhone SE with Apple Intelligence support, new iPad Air models, and an updated Magic Keyboard for the iPad Air at some point "early next year," according to a report today from Bloomberg's Mark Gurman. The next iPhone SE will have a similar design as the iPhone 14, including an edge-to-edge screen with a notch, according to Gurman. This means the device will...
iPad iOS 16 WP Display Feature eric edit

Apple May Launch First iPad-Like Smart Home Accessory Next Year

Monday September 30, 2024 2:55 am PDT by
Apple could release an iPad-like smart home accessory based on its homeOS platform as early as next year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman reports that the display will run Apple apps like Calendar, Notes, and Home, and will feature an interface "optimized for controlling home appliances and quickly seeing information." Apple's...
iPhone 5c Yellow

Apple Watch SE With Colorful Plastic Design 'Remains in Development'

Sunday September 15, 2024 6:35 am PDT by
Remember the "unapologetically" plastic iPhone 5c from 2013? The next version of the lower-cost Apple Watch SE might look similar. In his Power On newsletter today, Bloomberg's Mark Gurman said a new Apple Watch SE with a plastic casing "remains in development" ahead of a potential release next year. Apple has apparently faced some "cost and quality challenges" with the shift from aluminum...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
iPhone 16 Side 2 Feature

iPhone 16 Pro Now Expected to Start at $999 in U.S. Despite Recent $1,099 Rumor

Monday September 9, 2024 6:53 am PDT by
Bloomberg's Mark Gurman believes the iPhone 16 Pro will start at $999 in the U.S., meaning there would be no starting price increase over the iPhone 15 Pro. "I don't expect the Pro entry price to be raised from $999," said Gurman. This prediction runs counter to a report last week from Taiwanese research firm TrendForce that claimed the iPhone 16 Pro would start at $1,099 in the U.S. with ...
AirPods Max Gen 2 Feature Red

New AirPods Max With Improved Audio and USB-C Expected Tomorrow

Sunday September 8, 2024 7:31 pm PDT by
Bloomberg's Mark Gurman is sharing some last-minute predictions tonight regarding what we can expect to see at tomorrow's "It's Glowtime" Apple event, and in addition to his claim that the Apple Watch Ultra 2 only appears to be getting a new black color option with no third-generation model being introduced, he believes we will be seeing updated AirPods Max headphones. In line with his...
Apple Watch Ultra 2 hero feature gray

Gurman: No Apple Watch Ultra 3 Tomorrow, Ultra 2 in Black Likely

Sunday September 8, 2024 6:40 pm PDT by
Bloomberg's Mark Gurman today said that he does not expect Apple to announce an Apple Watch Ultra 3 at its event tomorrow. Instead, he believes that Apple will introduce a black titanium color option for the Apple Watch Ultra 2. Nearly a year ago, Apple supply chain analyst Ming-Chi Kuo was first to indicate there might not be an Apple Watch Ultra 3 this year. At the time, Kuo said the...
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These Two Apple Intelligence Features Not Expected Until iOS 18.2

Sunday September 8, 2024 6:17 am PDT by
Bloomberg's Mark Gurman today said that two more Apple Intelligence features for the iPhone are still months away from being released. In his Power On newsletter, Gurman said that Apple now plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December. Here is how Apple...
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Gurman: Apple Event in October Will Include New iPad Mini and M4 Macs

Friday September 6, 2024 8:33 am PDT by
In his report today outlining his expectations for Apple's upcoming iPhone 16 event, which takes place on Monday, Bloomberg's Mark Gurman briefly mentioned that a new iPad mini is "on deck" for another Apple event in October. Gurman expects the new iPad mini to be announced at the October event alongside the first Macs with the M4 series of chips, including the 14-inch and 16-inch MacBook...