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Nov. 9, 2024
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Software and technology

Valentino goes beyond digital immersion, jumps into fashion gaming

December 3, 2021

Valentino is collaborating with Drest on a special virtual event. Image credit: Drest

 

By Nora Howe

Italy’s Valentino is joining fashion styling game Drest for a seven-day exclusive collaboration as the luxury label looks to connect with stylish and digitally savvy audiences.

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  1. Coty beat last quarter's luxury slump with 4.5pc sales boost
  2. Festive bookings from Mandarin Oriental now open
  3. Balenciaga, Under Armour release collaborative capsule
  4. First-half sales at Richemont flatten as spending in China recedes
  5. Mercedes-AMG developing supercharged SUV in-house
  6. Louis Vuitton salutes canine culture with men's precollection, pop-up
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  9. Actress Anya Taylor-Joy hits Fifth Avenue in Tiffany & Co. holiday campaign
  10. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
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