Marketing
December 16, 2021
Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash
By Nora Howe
Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.
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","iv":"5133500725473d574a936285c8f97719","s":"1d05d428385edac3"}
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