Careers Business Ownership Industries Retail Small Business Quotes About Reputations Good and Bad and Building and Losing Them Print Symphonie / Getty Images Business Ownership Industries Retail Small Business Restauranting Real Estate Nonprofit Organizations Landlords Import/Export Business Freelancing & Consulting Franchises Food & Beverage Event Planning eBay E-commerce Construction Operations & Success Becoming an Owner By Barbara Farfan Barbara Farfan University of Georgia Barbara Farfan is a retail industry expert with more than 20 years as a business consultant for the retail and publishing industries. Learn about our Editorial Process Updated on 08/05/19 Whether good or bad, the reputation of an individual business leader or a corporate spokesperson has a huge influence on the reputation of a business and its brands. While building a good reputation is a long-term process, gaining a bad reputation can happen in an instant. Here is a collection of quotations about good and bad reputations, building a reputation, and losing a reputation. "The way to gain a good reputation is to endeavor to be what you desire to appear.” — Socrates "Make three correct guesses consecutively and you will establish a reputation as an expert.” — Laurence J. Peter "Many a man's reputation would not know his character if they met on the street.” — Elbert Hubbard "New Yorkers, by reputation, are fast-talking, assertive and easily annoyed; I fit right in.” — Jane Pauley "That's what Rocky is all about: pride, reputation and not being another bum in the neighborhood.” — Sylvester Stallone "I have the reputation of being easygoing. But inside, I'm like nails. I will kill.” — Calvin Klein "I'm stingy and I'm proud of the reputation.” - Ingvar Kamprad "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” — Jeff Bezos "Our reputation is more important than the last hundred million dollars.” — Rupert Murdoch "Repetition makes reputation, and reputation makes customers.” — Elizabeth Arden "You can't build a reputation on what you are going to do.” — Henry Ford "The most important thing for a young man is to establish a credit ... a reputation, character.” — John D. Rockefeller "When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.” — Warren Buffett "A reputation for a thousand years may depend upon the conduct of a single moment.” — Ernest Bramah "A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” — Joseph Hall "Associate with men of good quality if you esteem your own reputation; for 'tis better to be alone than in bad company.” — George Washington "Character is like a tree, and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” — Abraham Lincoln "First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.” — David Ogilvy "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” — Warren Buffett "It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin Franklin "Reputation is character minus what you've been caught doing." — Michael Iapoce "Success produces confidence, confidence relaxes industry, and negligence ruins the reputation which accuracy had raised.” — Ben Jonson "There is no advertisement as powerful as a positive reputation traveling fast.” — Brian Koslow "Time goes by, reputation increases, ability declines.” — Dag Hammarskjold